- Erik Hermanson, global head of marketing – mobile, ASUS and Seton Vermaak, head of strategy at Razorfish Hong Kong, on how ASUS evolved to be a global player in 2015
- Tom Voirol, VP strategy, Critical Mass, on what it takes to become a digitally native brand
- Natalie Gruis, head of strategy planning at TBWA\Singapore, on the unique challenges for 21st century brands and how agencies can stay relevant
- Kristian Barnes, CEO of Vizeum APAC, and Maunik Thacker, SVP – marketing, Marina Bay Sands, on how technology vulnerability can be turned into sustainable and competitive business processes, to drive growth
- Christian Bartens, CEO and founder, Datalicious, on the case for data driven decision-making, through a study of disparity between channels marketers are investing in and the actual media consumption behaviour of consumers
- Stephen Tracy, data and insight lead, SEA, SapientNitro, on building a successful analytics programme through a ‘people-first’ strategy
- Jane Lin-Baden, CEO, Isobar China group and Kelvin Long, co-founder and CTO, Unionpay Smart, on their recent data partnership to establish how diversified data drives smart marketing
AMES 2016: First set of speakers and themes revealed
Asian Marketing Effectiveness & Strategy Conference & Awards will take place on 31 May in Singapore
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