News
Spikes Asia unveils its 2024 Creativity Report
This year's top agencies include VML in Melbourne, Ogilvy in Mumbai, Dentsu in Tokyo, and more.
Campaign Asia-Pacific Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
TRA Brand Trust Report 2024: Dell tops brand trust chart fifth year in a row
Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.
Punjab & Sind Bank goes to pitch
The mandate includes print media, electronic media, outdoor media, and social media communications as well as advertising requirements for the bank.
The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers
The head of digital business and marketing at the general insurance firm gets candid about challenges in the insurance space, AI’s evolving role in garnering marketing insights, and which brand's campaigns he looks forward to the most.
Campaign Asia-Pacific's 2023 Agency Report Cards will be out tomorrow
Campaign Asia-Pacific has once again led the most comprehensive review of 31 top APAC agency networks. Subscribe today to be able to access our unparalleled benchmarking and analysis
CCPA partners with ASCI to bolster advertising regulation in India
Cases concerning misleading advertisements escalated by ASCI will be ‘promptly addressed and handled in strict accordance with the Consumer Protection Act 2019 by the CCPA’ , as per the joint statement issued by the regulatory bodies
Marketers uncertain about ROI from martech tools: Report
The report also finds that while spend on martech is growing, brands are still looking for partner support to help guide budget allocations
'Why should I worry about benchmarking against anybody else?': SK Swamy on IPOs, expansions, and exceeding expectations
In an exclusive interview with Campaign India, R K Swamy's chairman and managing director Srinivasan Swamy delves into the details of the company's pioneering IPO, and discusses their strategy for leveraging technological advancements to fuel further growth
The Crayons Network secures creative duties for Chola MS, expands Som Distillers' mandate
EXCLUSIVE: Both accounts are being handled by the agency's Delhi office
Moves and wins roundup: Week of 25 March
Read all the latest news from the marcomms world including updates from Publicis India, Mirum India, Impulse Digital, Digitas India, Noise, Mindshare and more, in our weekly round-up of people moves and account wins
24 hours with...Debosmita Majumder
Catch up with Debosmita Majumder, chief marketing officer for WeWork India, as she takes us through a day in her life
Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023
Leo Burnett's ‘Keep Girls in School’ takes the Silver, as India finishes second globally
Wavemaker chiefs vow client-centricity while consolidating product
CEO Toby Jenner brought in Sindhuja Rai from Mondelez to make the APAC business more client-friendly. Broader changes at GroupM will further facilitate this, they argue
Emvies 2024: Wavemaker retains 'Agency of the Year' title for the third time in three years
The agency also bagged the Grand Emvie for Mondelēz India Foods, while Mondelēz itself was bestowed the 'Best Media Client of the Year' accolade
Madison World celebrates 36th anniversary with a fresh look
The homegrown diversified communication group launched a new logo and fresh branding on its completion of 36 years
MediaMonks India sees more senior leaders exit
Over recent months, S4 Capital has seen a number of key leaders depart including Poran Malani, the brand's former head of country. Now, Delhi SVP Rajnandini Ghosh is leaving, and others including chief operating officer Kiran Ramamurthy and chief content officer Azazul Haque are rumoured to be on the way out also
Brands capture the vibe and vibrancy of Holi to engage with consumers
Check out Campaign India's roundup of Holi campaigns that focus on the exuberant spirit of the festival to find resonance with their audiences
From ‘credible?’ to ‘incredible!’: Measuring influencers' influence
Influencer marketing can be a fickle, seemingly random practice, but rigorous research, investing in proven measurement strategies, and a focus on generating data-driven results can help make the often opaque marketing strategy clear
TAM Print Adex report: Maruti Suzuki dominates top 10 advertisers list for 2023
Kia Motors and Bajaj Auto also made their debut into the top ten list in 2023
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins