Pitch List

The pitch list is a summary of new, ongoing and recent pitches taking place across Asia-Pacific, compiled in association with R3.

June 2014

Account	Market	Discipline	Billings (US$m)	Incumbent	Participating agencies	Winning agency
Samsung	Global	Creative / Media / Digital	14000	Starcom MediaVest, Leo Burnett, 72andSunny, Cheil, McKinney, RGA	Undisclosed	In Review
Virgin Media	Europe	Media	250	Goodstuff and Manning Gottlieb	Undisclosed	In review
Infiniti	Global	Creative	200	TBWA	FCB, BBH, CP+B, Saatchi & Saatchi, Havas and Arnold, Publicis, Goodby, Silverstein & Partners, TBWA	In review
Estee Lauder	Global	Creative	100	Undisclosed	Sid Lee, Johannes Leonardo	Johannes Leonardo
Hertz	Europe	Media	50	Intiative	Initiative, Mindshare, OMD	Mindshare
Toyota (Hydrogen Fuel Cell Vehicle)	Global	Creative	50	None	Undisclosed	Droga5
GHD	Global	Digital	50	MRY, R/GA London	Undisclosed	In review
Durcacell	Global	Creative	50	The Acme Idea Co	Grey, Saatchi & Saatchi, mcgarrybowen, Anomaly	In Review
BMW	China	Event	20	Kingway, Multiple	Kingway, Across China, Auditoire, DMG	In Review
Ben & Jerry's	Global	Creative	15	Silver & Partners	Undisclosed	Mekanism

May 2014

Account	Market	Discipline	Billings (US$m)	Incumbent	Participating agencies	Winning agency
Samsung	Global	Creative / Media / Digital	14000	Starcom, Leo Burnett, 72andSunny, Cheil, CHI, RGA	Undisclosed	In Review
Johnson & Johnson	US	Media	1,000	J3 (UM)	UM, OMD	OMD
Heinz	Global	Media	500	Undisclosed	Undisclosed	UM (North America) Omnicom (Rest of the world)
Changan PSA (Citroën DS Model)	China	Media	200	Carat	OMG, Carat, ZenithOptimedia	In Review
Guinness	Global	Creative	100	Saatchi & Saatchi	Undisclosed	In Review
United Nations	Global	Digital	100	None	Undisclosed	In Review
Reckitt Benckiser	Global	Creative	92	Havas Worldwide	Undisclosed	Droga5, McCann, Wieden + Kennedy
Blackrock	Global	Media	60	MEC	Mindshare, MEC, PHD, Carat	In Review
Marriott	APAC	Creative	50	None	Publicis, McCann Worldgroup	In Review
BMW	Indonesia	Creative	30	Multiple Agencies	Undisclosed	In Review
BMW	China	Event	20	Multiple Agencies	Undisclosed	In Review

April 2014

Account	Market	Discipline	Billings (US$m)	Incumbent	Participating Agencies	Winning Agency
Samsung	Global	Creative/Media/Digital	14,000	Starcom / Leo Burnett / 72andSunny /Cheil / RGA	Undisclosed	In Review
Microsoft	Global	Media	2,600	Razorfish, Wunderman, JWT, Y&R, Possible, VML, UM, McCann, CP&B, Omelet	WPP, IPG, Aegis, Publicis Groupe, MDC	Aegis Media / IPG
Vodafone	Global	Media	950	OMD	Carat, OMD,MEC	MEC
Pepsi	China	Media	250	OMD	Undisclosed	Mindshare
ebay	Global	Creative	200	Venables Bell & Partners	Undisclosed	In Review
Apple	US	Digital	200	Rosetta, Eleven, Multiple Agencies	Undisclosed	AKQA, HUGE, Area17, Kettle
Burger King	Global	Creative	200	Multiple Agencies	Undisclosed	David
Disney	EMEA	Media	100	Carat	Undisclosed	OMG & Havas
Nestle USA	US	Digital	100	Kaplan Thaler, Resource, Digitaria, Ogilvy	Undisclosed	In Review
BMW	Indonesia	Creative	30	Publicis	Y&R, Bates CHI, Iris	In Review
BMW	Singapore	Creative	25	Y&R	Undisclosed	In Review
BMW	China	Event	20	Multiple Agencies	Undisclosed	In Review
Air New Zealand	EMEA	Creative	10	Multiple Agencies	Undisclosed	In Review
Choose Chicago	US	Creative/Media	10	Undisclosed	Undisclosed	FCB Chicago / Starcom USA

March 2014

Account	Market	Discipline	Billings (US$m)	Incumbent	Participating Agencies	Winning Agency
Mercedes-Benz	US	Media	300	PHD	Undisclosed	PHD
Sony	Global	Creative	200	Adam & Eve	Undisclosed	In Review
British Airways	Global	Creative	100	Ogilvy, OgilyOne, BBH	Ogilvy, OgilvyOne, Mother, Anomaly, Grey, BBH	BBH
Gap	Global	Creative	80	Peterson Milla Hooks / Ogilvy & Mather	Undisclosed	Wieden+ Kennedy
FrieslandCampina	APAC	Media	80	Undisclosed	Undisclosed	Carat
AB InBev	China	Digital and Social	50	VML IM2.0, Vgo	VML IM2.0, Isobar, AKQA, Digitas LBi, Uncle,	AKQA, IM2.O
Imperial Tabacco	Global	Digital	40	Hamburg’s Deep Blue	Undisclosed	Proximity Worldwide
BMW	Indonesia	Creative	30	Multiple Agencies	Undiclosed	In Review
Choose Chicago	Global	Creative	20	Downtown Partners	Undiclosed	In Review
BMW	China	Social Media	20	Multiple Agencies	Undiclosed	In Review
Lay's	China	Social Media	10	Multiple Agencies	Undisclosed	In Review

February 2014

Account	Market	Discipline	Billings (US$m)	Incumbent	Participating agencies	Winning agency
Volvo	Global	Media	300	Havas Media	Havas Media, Mindshare	Mindshare
Master Kong	China	Creative	100	Havas	Undiclosed	Publicis
Lenovo	EMEA	Creative	100	Saatchi & Saatchi	Undiclosed	The House Worldwide
Renault & Nissan	Global	Digital	70	Undisclosed	Undisclosed	Digitas LBi
Reebok	Global	Creative	60	DDB	Undiclosed	Venables Bell
Regus	Global	Media	50	Undisclosed	Undiclosed	UM
AB InBev	China	Digital and Social	50	VML IM2.0	VML IM2.0, Isobar, AKQA, Digitas LBi, Uncle,	In Review
Philips	APAC	Creative, Media, Digital	20	Ogilvy, XM, Carat	Undiclosed	In Review
Choose Chicago	Global	Creative	20	Downtown Partners	Undiclosed	In Review
BMW	China	Social Media	20	None		In Review
Lay's	China	Social Media	10	Multiple Agencies	Undisclosed	In Review

January 2014

Account	Market	Discipline	Billings (US$m)	Incumbent	Participating agencies	Winning agency
Microsoft	Global	Digital, Media, Creative	1,300	Razorfish, Wunderman, JWT, Y&R, Possible, VML, UM, McCann, CP&B, Omelet	Undisclosed	In Review
DongFeng Peuget Citroen Automobile	China	Media	100	Midas	Midas, Zenith, Carat, Guangdong Advertising, OMD	OMD
Pepsi	China	Media	80	OMD	Undisclosed	In Review
Symantec Corporation (Norton)	Global	Creative	50	Leo Burnett	Undisclosed	Grey San Francisco
Land Rover	Global	Brand Consultant	20	New assignment	Undisclosed	Brand Union, Digit
Fonterra	Australia / New Zealand	Media	20	OMD	OMD, MediaCom	In Review
BMW	China	Social Media	20	None		In Review
Louis XIII (Remy Cointreau)	China	PR and Creative	10	Zenith PR	Undisclosed	Robert, Tan & Gao
Lay's	China	Social Media	10	None	Undisclosed	In Review
Vertu	Global	Digital (CRM)	5	Chi & Partners, TMW	Undisclosed	In Review

December 2013

Account	Market	Discipline	Billings (US$m)	Incumbent	Participating agencies	Winning agency
Reckitt Benckiser	Global	Media	1800	ZenithOptimedia and Havas	Undisclosed	IPG, Carat, ZenithOptimedia and Havas
Mengniu	China	Media	400	Optimedia(planning), Multiple Local Agencies(buying)	Optimedia, Starcom, Carat, Local Agencies	Optimedia(planning), Multiple Local Agencies(buying)
Infiniti	Global	Creative and Social Media	200	TBWA		In Review
P&G	China	Digital Creative	150	Multipe agencies	15 agencies	BlueDigital
Puma	Global	Creative	100	Droga5
AB InBev	China	Digital and Social	50	VML IM2.0	VML IM2.0, Isobar, AKQA, Digitas Lbi, Uncle, Social Touch	In Review
Sedrin Beer	China	Creative	30	JWT	JWT, Civilization, Y&R and Bravo	In Review
Singapore Airlines	Global	Social media	20			Dentsu Möbius
Fonterra	Australia / New Zealand	Media	20	OMD	OMD, MediaCom	In Review
Lay's	China	Social Media	20	None	Undisclosed	In Review

November 2013

Account	Market	Discipline	Billings (US$m)	Incumbent	Participating agencies	Winning agency
Mengniu	China	Media	400	Optimedia(planning), Multiple Local Agencies(buying)	Undisclosed	In Review
Volvo	Global	Creative	200	Havas’ Arnold Worldwide	Undisclosed	Grey
Carlsberg	Global	Media	160	Multiple Agencies by Market	Undisclosed	OMD, ZenithOptimedia(China)
Hasbro	Global	Media	100	OMD	Initiative, GroupM and OMD	OMD, Mediacom(Latam)
Harbin Beer	China	Creative	80	JWT	BBDO, Ogilvy, JWT and BBH	BBH
Johnnie Walker Blue	Global	Media	40	Undisclosed	Undisclosed	PHD
Skyy Vodka	US	Creative	30	Lambesis	Mekanism, Mistress, Venables Bell	Venables Bell
Sedrin Beer	China	Creative	30	JWT	JWT, Civilization, Y&R and Bravo	In Review
Fonterra	Australia / New Zealand	Media	20	OMD	OMD, MediaCom	In Review
BMW	China	Social Media	20	None	Undisclosed	In Review

October 2013

Account	Market	Discipline	Billings (US$m)	Incumbent	Participating agencies	Winning agency
AB InBev	Global	Media	600	Multiple Agencies by Market	GroupM, Mediabrands, Vivaki, Havas, Aegis	Starcom China, ZenithOptimedia France. Other markets in review
Mengniu	China	Media	400	ZenithOptimedia (planning), Multiple Local Agencies (buying)	Undisclosed	In Review
Ferrero	Global	Media	120	MEC(UK)	Undisclosed	Omnicom Media Group
Mengniu	China	Creative	100	McCann	McCann, BBDO, W+K, Saatchi	In Review
Fujitsu	Global	Creative	80	None	Undisclosed	mcgarrybowen and Carat Enterprise
Clinique	Global	Digital and Social	50	Multiple Agencies by Market	Undisclosed	360i(Dentsu)
Converse	Global	Media	50	Multiple Agencies by Market	Undisclosed	MediaVest
Singtel	Singapore	Creative, Digital	50	BBDO , OgilvyOne	JWT, Ogilvy Mather, TBWA and Leo Burnett	Ogilvy Group
Sedrin Beer	China	Creative	50	JWT	JWT, Y&R and Bravo	In Review
Shell	Global	CRM	48	Dunnhumby	Undisclosed	Wunderman
BMW	China	Social Media	20	None	Undisclosed	In Review

September 2013

Account	Market	Discipline	Billings (US$m)	Incumbent	Participating agencies	Winning agency
GSK	Global	Media	1500	Starcom, PHD, GroupM and Carat	Starcom, PHD, GroupM and Carat	Group M (ex US) , PHD (US) and Dentsu (Japan)
AB InBev	Global	Media	600	Multiple Agencies by Market	GroupM, Mediabrands, Vivaki, Havas, Aegis	In Review
AB InBev	China	Media	200	MediaCom	Starcom, MediaCom and Carat	Starcom
Tiffany & Co	Global	Creative	100	New assignment	Undisclosed	In Review
Mengniu	China	Creative	100	McCann	McCann, BBDO, BBH, Saatchi	In Review
Petronas	Global	Creative	80	Leo Burnett	M&C Saatchi, Dentsu Utama, Draftfcb，Ogilvy & Mather, McCann and Leo Burnett	McCann and Leo Burnett
Lockheed Martin	Global	Advertising and Media	50	Keiler & Co	Arnold, Doremus, Keiler & Co	McCann Erickson, UM
Singtel	Singapore	Creative, Digital	50	BBDO , OgilvyOne	Open Tender	In Review
Momondo	Global	Media	40	New assignment	Not disclosed	MEC
Telkomsel	Indonesia	Digital	20	Narrada	Undisclosed	Narrada

August 2013

Account	Market	Discipline	Billings (US$m)	Incumbent	Participating Agencies	Winning Agency
AB InBev	Global	Media	600	Multiple Agencies by Market	GroupM, Mediabrands, Vivaki, Havas, Aegis	In Review
GE	Global	Media	200	OMD and Starcom	MEC, OMD, Starcom and Aegis Media	MEC and OMD
Hershey	Global	Media	200	OMD(US)	OMD, ZenithOptimedia	UM
Emirates	Global	Media	150	Starcom MediaVest	Undisclosed	Havas
Mengniu	China	Creative	60	McCann	McCann, BBDO, BBH, Saatchi	In Review
Singtel	Singapore	Creative, Digital	50	BBDO , OgilvyOne	Open Tender	In Review
STB	Global	MICE	30		ADK, BBH, Brand Courage, DW Communication, Formul8, The Alchemy Partnership, Thinkads, Up BrandBuzz and Yuan Associates	M&C Saatchi
Roll-Royce Motor Cars	Global	Marketing Communications	20		M&C Saatchi, The Corner and Leo Burnett	Engine
Telkomsel	Indonesia	Digital	20	Narrada	Undisclosed	In Review
Remy Martin Louis XIII	China	PR	5	Zenith PR	Undisclosed	In Review

July 2013

Account	Market	Discipline	Billings (US$m)	Incumbent	Participating agencies	Winning Agency
AB InBev	Global	Media	600	Multiple Agencies by Market	GroupM, Mediabrands, Vivaki, Havas, Aegis	In Review
Cadillac	Global	Creative	300	Fallon	Omnicom, IPG, Publicis Groupe	Interpublic
Carlsberg	Global	Media	150	OMD	Undisclosed	In Review
Siemens	Global	Media	100	PHD and ZenithOptimedia	Undisclosed	Mediacom
Smirnoff	Global	Creative	80	JWT	72andSunny, Mother, Anomaly and BBH	72andSunny
British Airways and Iberia airline	Global	Media	80	ZenithOptimedia, Initiative	Undisclosed	Carat
Singtel	Singapore	Creative, Digital	50	BBDO , OgilvyOne	Open Tender	In review
Telkomsel	Indonesia	Digital	20	Narrada	Undisclosed	In Review
Almond Board of California	China	Digital	5	Various local agencies	Undisclosed	OpenTide
Remy Martin Louis XIII	China	PR	5	Zenith PR	Undisclosed	In Review

June 2013

Account	Market	Discipline	Billings (US$m)	Incumbent	Participating agencies	Winning agency
Sony	Global	Media	800	MEC and OMD	Undisclosed	MediaCom and MEC
AB InBev	Global	Media	600	Multiple Agencies by Market	GroupM, Mediabrands, Vivaki, Havas, Aegis	In Review
Nokia	Global	Creative	120	Inferno	Bartle Bogle Hegarty and Inferno	JWT
Singtel	Singapore	Creative, Digital	50	BBDO , OgilvyOne	Open Tender	In review
Huawei	Global	Creative	50	None	Undisclosed	Saatchi & Saatchi
BMW	China	Digital	20	Interone	Interone, Wunderman, IM2.0, Hylink, AKQA	In review
Telkomsel	Indonesia	Digital	20	Narrada	Undisclosed	In Review
Almond Board of California	China	Digital	5	Various local agencies	Undisclosed	In Review
Remy Martin Louis XIII	China	PR	5	Zenith PR	Undisclosed	In Review
Bacardi - Martini and Grey Goose	China	PR	5	Various local agencies	Weber Shandwick, FTG, Butterfly	Weber Shandwick

May 2013

Account	Market	Discipline	Billings (US$m)	Incumbent	Participating agencies	Winning agency
LG	Global	Media	1,500	Mindshare	Undisclosed	Havas Media, Mindshare (US)
Danone	Global	Media	1,200	Havas Media, OMG, GroupM	Undisclosed	In Review
AB InBev	Global	Media	600	Multiple Agencies by Market	GroupM, Mediabrands, Vivaki, Havas, Aegis	In Review
Amazon	Global	Media	200		Mindshare, ZenithOptimedia, Initiative, and MediaCom	Initiative
Dyson	Global	Media	185	In-house, VCCP	Mindshare, PHD, and UM	Mindshare
Tourism Australia	Global	Creative	100	DDB	Undisclosed	Clemenger BBDO
Singtel	Singapore	Creative, Digital	50	BBDO , OgilvyOne	Open Tender	In review
BMW	China	Digital	20	Interone	Undisclosed	In review
Elsker	China	Creative	10	Local Agenecy	Undisclosed	DDB
Almond Board of California	China	Digital	5	Various local agencies	Undisclosed	In Review
Remy Martin Louis XIII	China	PR	5	Zenith PR	Undisclosed	In Review

April 2013

Account	Market	Discipline	Billings (US$m)	Incumbent	Participating agencies	Winning agency
Danone	Global	Media	1,200	Havas Media, OMG, GroupM	Undisclosed	In Review
AB Inbev	Global	Media	600	Multiple Agencies by Market	GroupM, Mediabrands, Vivaki, Havas, Aegis	In Review
Gillette	Global	Creative	400	BBDO	Undisclosed	Grey
Sony	Global	Media	200	Multiple Agencies by Market	Universal McCann, MEC and Carat	In Review
Unilever (Closeup)	Global	Digital	50	JWT	Undisclosed	Arcade
Fonterra	Asia Pacific	Digital	50	Proximity	WPP, Proximity, and DDB	Tribal DDB
BMW	China	Digital	20	Interone	Undisclosed	In review
Elsker	China	Digital	10	Local Agenecy	Undisclosed	In review
Remy Martin Louis XIII	China	PR	5	Zenith PR	Undisclosed	In Review

March 2013

Account	Market	Discipline	Billings (US$m)	Incumbent	Participating Agencies	Winning Agency
HSBC	Global	Creative	600	JWT	Multiple	Grey London, Saatchi & Saatchi, JWT
Walgreens	Global	Media	240	Starcom	Starcom and other agencies	OMD
BBVA Bank	Global	Creative	150	Havas Worldwide	McCann WorldGroup, DDB, Grey and Wunderman	In review
Master Kong	China	Media	100	Carat	Undisclosed	Group M((Beverage Products), Carat(Instant noodle products)
Burberry	Global	Media	80	Universal McCann	Mediacom, Carat, and other agencies	Carat
Pfizer(Nexium)	Global	Creative	80	New brand	Undisclosed	Leo Burnett
David Jones	Australia	Creative	60	M&C Saatchi	M&C Saatchi and six other undisclosed agencies	In Review
BMW	China	Digital	20	Interone	Undisclosed	In review
Elsker	China	Digital	10	Local Agenecy	Undisclosed	In review
Bentley Motors China	China	Creative	10		Undisclosed	DDB

February 2013

Account	Market	Discipline	Billings US$m	Incumbent	Participating Agencies	Winning Agency
Walgreens	Global	Media	240	Starcom	Starcom and other agencies	In review
BBVA Bank	Global	Creative	150	Havas Worldwide	McCann WorldGroup, DDB, Grey and Wunderman	In review
Carlsberg	Global	Creative	80	Fold7	Santo Advertising, BETC London and Fold7	Santo Advertising
Bacardi	Global	Creative	80	Johannes Leonardo	Undisclosed	BETC London
Burberry	Global	Media	80	Universal McCann	Mediacom and other agencies	In review
Pirelli	Global	Creative	50	Undisclosed	Undisclosed	BBH
Singapore Tourism	Global	Creative, Media , Digital	50	JWT, XM, MEC	Undisclosed	XM Asia
Jetstar	Asia Pacific	Media	40	Maxus and the Aegis Group	Maxus and the Aegis Group	Maxus
BMW	China	Digital	20	Interone	Undisclosed	In review
Elsker	China	Digital	10	Local Agenecy	Undisclosed	In review

January 2013

Account	Market	Discipline	Billings US$m	Incumbent	Participating Agencies	Winning Agency
Walgreens	Global	Media	240	Starcom	Starcom and other agencies	In review
BBVA Bank	Global	Creative	150	Havas Worldwide	McCann WorldGroup, DDB, Grey and Wunderman	In review
JNJ	Asia Pacific	Media	150	OMD and MediaBrands	GroupM, OMD and MediaBrands	OMD and MediaBrands
Singapore Tourism Board	Global	Creative, Media and Digital	100	BBH, XM, MEC	Undisclosed	In review
Chanel	Global	Media	100	MEC	Undisclosed	In review
Legend Holdings	Singapore	Media	100	Dentsu	Dentsu, OMD, Starcom and MEC	In review
Nissan Datsun	Global	Creative	80	None	Undisclosed	TBWA Worldwide
Fonterra	Global	Media	80	OMD	MediaCom, OMD, Carat	MediaCom
Qoros	Global	Creative	30	None	BBH, W+K and HS Ad	BBH China
GarudaAirlines	Global	Creative and Media	20	Dentsu	Lowe, Dentsu, Spark, OMD, ZenithOptimedia and Maxus	Lowe and Spark Communications
BMW	China	Digital	20	Interone	Undisclosed	In review

December 2012

Account	Market	Discipline	Billings US$m	Incumbent	Participating Agencies	Winning Agency
Hershey	Global	Media	300	OMD	Undisclosed	In review
Dyson	Global	Media	210	Universal McCann, Mindshare	Universal McCann, Mindshare	In review
Singapore Tourism Board	Global	Creative, Media , Digital	100	BBH, XM, MEC	Undisclosed	In review
Absolut	Global	Creative	80	TBWA	Undisclosed	Sid Lee
Sony Playstation	US	Creative, Media	60	Deutsch	BBH, 180 LA, Anomoly. Media undisclosed	In review
Burberry	Global	Media	50	Universal McCann	Undisclosed	In review
Heineken	Global	Digital	40	AKQA, Lean Mean Fighting Machine and Iris Worldwide	Undisclosed	In review
Shangri-La Hotels and Resorts	Global	Media	30	Maxus	Starcom, OMD, MPG, Vizeum	MPG
BMW	China	Digital	20	Interone	Undisclosed	In review
Bank of China	China	Media	16	Universal McCann	Undisclosed	Zenith

November 2012

Account	Market	Discipline	Billings US$m	Incumbent	Participating Agencies	Winning Agency
Novartis	Global	Creative	300	DraftFCB, Wunderman and Grey Group	Undisclosed	In review
COFCO	China	Media Buying	130	Mediacom	Aegis Media, Mediacom, MPG and Womei Media	Aegis Media
Mondelez-Toblerone	Global	Creative	100	Ogilvy & Mather	McGarryBowen, Wieden & Kennedy	McGarryBowen
Fonterra	Global	Media	100	OMD	OMD, Carat , MediaCom	In review
News Limited	Australia	Media	80	ZenithOptimedia	GroupM, ZenithOptimedia, UM	Master Media In Review
Singapore Tourism	Global	Creative, Media, Digital	80	BBH, MEC, XM	Multiple	In review
Tourism Australia	Global	Creative	50	DDB	Undisclosed	In review
Emirates	Global	Digital	50	Lean Mean Fighting Machine, StrawberryFrog and Atmosphere BBDO	Undisclosed	In review
Minute Maid	China	Creative	50	BBH	Undisclosed	Saatchi & Saatchi
Shangri-la Hotels	Global	Media	30	Maxus	Starcom, OMD, MPG, Vizeum	In review

October 2012

Account	Market	Discipline	Billings US$m	Incumbent	Participating Agencies	Winning Agency
Fonterra	Global	Media	150	OMD	MediaCom, OMD, MediaBrands, Carat	In review
Singapore Tourist Board	Global	Creative, Media, Digital	100	BBH, XM, MEC	Multiple	In review
News Limited	Australia	Media	60	ZenithOptimedia	Multiple	In review
Vietnam Airlines	Global	Creative and Media	50	Not Disclosed	JWT, MPG	JWT, MPG
Gap	Global	Creative and Media	100	Ogilvy & Mather and PHD	Ogilvy & Mather and PHD	In review
Huawei	Global	Corporate Branding	100	Not Disclosed	WPP, Omnicom Group,Dentsu Group, IPG and Publicis Groupe	WPP and Omnicom Group
HSBC	Global	Creative	400	JWT	JWT,Grey and BBDO	In review
Pfizer	Global	Creative	1,500	EuroRSCG Life, McGarryBowen, McCann Humancare	WPP, Omnicom Group and Publicis Groupe	WPP, Omnicom Group and Publicis Groupe
DHL	Global	Digital	200	Not Disclosed	Razorfish, BBDO Proximity and Interone	Razorfish
Danone	Japan	Media	78	Hakuhodo	Carat, Dentsu, Hakuhodo, ADK and MEC	Carat

September 2012

Account	Market	Discipline	Billings US$m	Incumbent	Participating Agencies	Winning Agency
Bacardi	Global	Creative	100	Johannes Leonardo	Undisclosed	In review
Barclays	Global	Digital	50	LBi, Ogilvy & Mather, Profero and Sapient Nitro, Dare	LBi, Ogilvy & Mather, Profero and Sapient Nitro, Dare	In review
Malaysia Airlines	Global	Media	50	Starcom	IPG Mediabrands, Havas, Carat, Group M and OMD	IPG Mediabrands
Unilever	Regional(Southeast Asia and Australasia)	Media	2500	Mindshare and PHD	Initiative, Mindshare and PHD	In review
Marriott Hotels & Resorts	Global	Creative	50	McgarryBowen	Grey Group, JWT and McgarryBowen	Grey Group
Lenovo	APLA(Asia-Pacific and Latin America)	Creative	100	Multiple Agencies	Undisclosed	Saatchi & Saatchi Singapore
Mars	Australia / New Zealand	Media	40	OMD, Starcom Mediavest	OMD, Starcom Mediavest and Mediacom	In review
Singapore Tourist Board	Global	Creative, Media and Digital	60	BBH, MEC and XM Asia	Undisclosed	In review
BMW	Asia	Creative	20	Publicis	Undisclosed	In review

August 2012

Account	Market	Discipline	Billings US$m	Incumbent	Participating Agencies	Winning Agency
Shangri-la	Global	Media	30	Maxus	Undisclosed	In Review
Fonterra	Asia / Middle East	Media	100	OMD, Optimedia(Vietnam)	Undisclosed	In Review
Aspen	Australia	Media	15	Carat, MediaCom	MEC, PHD, Vizeum, Bohemia, Hyland	Bohemia
EDB	Global	Creative, Media, Digital	50	JWT, MEC, XM	TBWA, Ogilvy & Mather, Leo Burnett, TSLA-StrawberryFrog, MEC and OMD	TSLA, TBWA and MEC
HTC	Global	Media	150	ZenithOptimedia, PHD	Undisclosed	In Review
Luxottica	Global	Media	50	Starcom, Carat	Publicis Groupe, Aegis, Interpublic , Group M and Havas, OMG	Omnicom
Louis Vuitton	Global	Creative	200	Ogilvy & Mather Paris	Undisclosed	In Review
Mulberry	Global	Media	20	Inhouse	MEC, MPG, ZenithOptimedia and Carat	MEC
Sea Life Campaign	Global	Creative	50	Undisclosed	Undisclosed	McCann
New China Life Insurance	China	Media	28	Vizeum	ZenithOptimedia, Dentsu Beijing and two local media agencies	ZenithOptimedia
P&G	Korea	Media	50	Starcom	Mediacom	Mediacom, Starcom

July 2012

Account	Market	Discipline	Billings US$m	Incumbent	Participating Agencies	Winning Agency
Johnson & Johnson	Global	Creative	2,600	DDB, JWT, BBDO, Lowe	DDB, JWT, BBDO, Lowe	In review
Zurich Insurance	Global	Creative	157	Publicis Worldwide	Undisclosed	In review
Rémy Cointreau	Global	Media	62	MEC	Undisclosed	In review
EDB	Global	Creative, Media, Digital	50	JWT, XM, MEC	Undisclosed	In review
Marriott Hotels & Resorts	Global	Creative	50	McGarryBowen	JWT, Grey and McGarryBowen	In review
Ballantine’s	Global	Creative	50	Publicis	EuroRSCG, Publicis, TBWA, M&C Saatchi,Work Club, etc.	In review
Malaysia Airlines	Global	Media	50	Starcom	Starcom, GroupM, Universal McCann, OMD, Havas Media and Carat	In review
Aspen Phamaceuticals	Australia	Media	15	Carat, MediaCom	Undisclosed	In review
Nivea	China	Digital	10	Multiple	Undisclosed	In review
AIA	Hong Kong	Creative	10	Bravo	Undisclosed	In review

June 2012

Account	Market	Discipline	Billings US$m	Incumbent	Participating Agencies	Winning Agency
Canadian Tourism Commission	Global	Creative	47	DDB	Undisclosed	In review
Bentley	Global	Media	30	Not disclosed	PHD, MediaCom	PHD
Ernst & Young	Global	Media	50	Not disclosed	UM, EI, Mindshare and Starcom	UM
Huawei global corporate branding	Global	Branding	100	New assignment	WPP, Publicis Groupe, IPG, Omnicom and Dentsu	In review
eBay classifieds sites' launch	Asia Pacific	Creative and Media	80	Not disclosed	Leo Burnett, UM	Leo Burnett, UM
Nestlé	Greater China	Media	30	Mindshare	Mindshare, ZenithOptimeda	Mindshare(China), ZenithOptimeda(HK)
Red Bull	Australia	Media	10	MEC	Undisclosed	In review
Stovekraft's Pigeon Appliances	India	Creative	10	Not disclosed	Undisclosed	In review
Diageo’s Singleton whisky	Taiwan	Creative	20	Y&R	Ogilvy, two other 4A agencies	Ogilvy
Sogou.com	China	Creative	20	Not disclosed	4A agencies	In review

May 2012

Account	Market	Discipline	Billings US$m	Incumbent	Participating Agencies	Winning Agency
Unilever	Global	Media	6000	Multiple	Mindshare,PHD	Mindshare (US) . Other markets in review
Bank of America	Global	Creative	2000	BBDO	WPP	WPP
Heineken	Global	Media	300	Starcom MediaVest	Starcom MediaVest, Mindshare	Starcom MediaVest
Four Seasons Hotel	Global	Creative	80	Multiple	TBWA, M&C and Y&R	TBWA
adidas 2014 Brazil World Cup	Global	Creative	50	TBWA Worldwide	TBWA Worldwide, Mother and DDB	TBWA Worldwide
Tiger Beer	Global	Creative	50	Multiple	JWT Singapore, Exposure from the UK and Rothco from Ireland	Rothco
EDB	Global	Creative	50	JWT	Leo Burnett, Ogilvy & Mather, TBWA, TSLA	In review
EDB	Global	Media	50	MEC	Carat, GroupM, OMD, PHD and ZenithOptimedia	In review
Ministry of Tourism Incredible India	Global	Media	50	Multiple	Undisclosed	In review
COFCO (3 brands: Lolas, Le Conte and Merveille).	China	Creative	30	Ogilvy	Saatchi & Saatchi, Two others	Saatchi & Saatchi

April 2012

Account	Market	Discipline	Billings US$m	Incumbent	Participating Agencies	Winning Agency
APB Tiger Beer	Global	Creative	40	NA	JWT Singapore, Exposure(UK) and Rothco(Ireland)	In review
Singapore EDB	Global	Creative and Media	30	JWT	Undisclosed	In review
Yili's local TV Buying and Print Media	China	Media	200	Mindshare and Universal McCann	Mindshare, OMD, Universal McCann	Mindshare (CCTV, PSTV), OMD (Local TV, Print) , Carat (Radio)
Amway(TV media)	China	Media	100	OMD	OMD, VivaKi and GroupM	OMD
Mengniu Guan Yi Yoghurt and YoyiC	China	Media	50	Optimedia	Optimedia, others	Optimedia
Dongfeng Citroën	China	Creative	20	Dentsu	Publicis, Shanghai Advertising and WE Marketing	Publicis
BMW India	India	Media	10	Carat Media India	Undisclosed	In review
Nirmal Lifestyle	India	Creative	6	NA	DDB Mudra Max	DDB Mudra Max
Panasonic Lumix and Viera	Malaysia	Creative	5	NA	Dentsu Utama	Dentsu Utama
Ikea	Singapore and Malaysia	Creative	10	Multiple	Lowe, BBH and Leo Burnett	In review

March 2012

Account	Market	Discipline	Billings (US$m, est.)	Incumbent	Participating Agencies	Winning Agency
adidas 2014 Fifa World Cup	Global	Creative	50	Sid Lee	TBWA, Sid Lee and other non-roster agencies	In review
Intel	Global	Creative	20	New Project for Developing Markets	Not disclosed	In review
Asia Pacific Breweries(Tiger Beer)	Global	Creative	40		Iris, Y&R, Ogilvy & Mather, JWT, BBDO, UK-based Exposure and Ireland's Rothco	In review
Unilever	Global	Media	6,000	Mindshare(much of Asia Pacific) and PHD(China)	BBH and Naked	In review
Hainan Airlines	Global	Creative and Media	50		Undisclosed	In review
Air France	Asia Pacific	Media	20	VivaKi	MPG	MPG
Procter & Gamble	China	Media	500	Starcom MediaVest	Starcom MediaVest and MediaCom	In review
Zhujiang Beer	China	Media	30	OMD	MediaVest Guangzhou, Mindshare, Guangdong Advertising and OMD	MediaVest Guangzhou
Yamaha(Ray)	India	Creative and Media	20		Undisclosed	In review
Pizza Hut	Indonesia	Creative	10		McCann Worldgroup, JWT, Colman Handoko and De A Team	McCann Worldgroup

February 2012

Account	Market	Discipline	Billings (US$m) (Est.)	Incumbent	Agencies	Winning Agency
Unilever	Global	Media	6000	WPP, OMG	Undisclosed	In review
Vietnam Airlines	Global	Creative	15	Ogilvy & Mather	Dentsu, Publicis, JWT, Leo Burnett, and Lowe	In review
Tropicana / Pepsico	Global	Creative	200	DDB	Undisclosed	In review
HP PC Division	Global	Creative	100	BBDO, Goodby Silverstein , various	Undisclosed	In review
P&G (TV)	China	Media	400	Starcom	Starcom, MediaCom	In review
PSA Peugeot Citroen	China	Media	100	OMD	GroupM, OMD, Starcom MediaVest Group and Carat	GroupM
Yili	China	Media	200	Mindshare and OMD	Mindshare, OMD and UM China	Mindshare and OMD
Li Ning	China	Creative&Media	50	Leo Burnett, Starcom	Undisclosed	In review
Sony India	India	Creative	20	JWT India	JWT, Lowe Lintas, Contract, Dentsu, Law & Kenneth, BBDO and Hakuhodo Percept	Hakuhodo Percept
Universal Sony business	Australia	Media	10	MediaCom	Slingshot, MediaCom	Slingshot
Transitions Optical	Singapore, Malaysia, Philippines and Hong Kong	Media	15	Carat	PHD, Mindshare, Carat	PHD

January 2012

Account	Market	Discipline	Billings (US$m) (Est.)	Incumbent	Agencies	Winning Agency
Huawei	China	Creative	30		undisclosed	In review
Bank Of America	Global	Creative/Media	300		BBDO, Hill Holliday, Digitas, Brand Union	In review
Shell	Global	Media	250	MediaCom	MediaCom, others	In review
General Motors	Global(except India, China)	Media	3,000	Multiple , including Carat, Starcom , Mediabrands	Carat	Carat
Net-a-porter	Asia-pacific	Media	10	OMD	MPG, Media Contacts	MPG, Media Contacts
ANZ Bank	Australia	Media	60	Mitchell & Partners	PHD, Mitchell & Partners	PHD
eBay	India	Creative	30	Wieden + Kennedy	Law & Kenneth	Law & Kenneth
Pizza Hut	Singapore	Creative	10	JWT	undisclosed	In review
L'Oreal	Singapore	Media	7	ZenithOptimedia	undisclosed	In review
Suzuki Motorcycles	India	Creative	20	R K Swamy BBDO	undisclosed	In review

December 2011

Account	Market	Discipline	Billings (US$m) (Est.)	Incumbent	Agencies	Winning Agency
Unilever	Global	Media	4,600	Mindshare and PHD	Mindshare, PHD	In review
GM	Global	MEdia	3,500	Starcom, Mediabrands, OMG, Aegis	Starcom, Mediabrands, OMG, Aegis
Novartis	Global	Media	600	MEC	Starcom MediaVest, MEC, UM	Starcom MediaVest
Lufthansa	Global	Creative	50	McCann	McCann, BBDO, Scholz & Friends, Serviceplan Group, Kolle Rebbe	Kolle Rebbe
Heineken	Global	Media	350	Mindshare(MA,VN)	MediaVest, Mindshare	In review
Hyatt	Global	Media	200	Undisclosed	Undisclosed	PHD
AXA	AP(except India)	Media	50	OMD	MPG, OMD	MPG
Emirates	Australia	Creative	10	Saatchi & Saatchi	Saatchi & Saatchi, BMF, Y&R	In review
Pernod Ricard Group	China	Media	30	Carat	Carat, OMD, Starcom, GroupM	Carat
Acer	China	Creative	20	DDB	DraftFCB, DDB and three other international agencies	DraftFCB
Loyalty One	India	Media	10	Undisclosed	Undisclosed	Lodestar UM

November 2011

Account	Market	Discipline	Billings (US$m) (Est.)	Incumbent	Agencies	Winning Agency
Sony Ericsson	Global	Media	200	MEC	PHD, MEC	PHD
GM	Global	Media	3,500	Mediabrands, Starcom	Not disclosed	In Review
Merck OTC Brands	Global	Media	50	Undisclosed	Publicis, Grey, Deutsch and Saatchi & Saatchi	Publicis
Philips	Global	Media	200	Carat	Undisclosed	Carat, MPG
Philips	Global	Creative	200	DDB	Ogilvy & Mather, TBWA, Leo Burnett, and DDB	In Review
ExxonMobil	Global	Media	150	UM	MPG, OMD, UM	UM
ExxonMobil	Global	Creative	150	McCann Erickson and DDB	BBDO, DDB, McCann Erickson, Euro RSCG	BBDO
McLaren Automotive	Global	Creative	50	Undisclosed	Undisclosed	In Review
ANZ	Australia	Media	60	Mitchell & Partners	Mitchell & Partners, PHD	In Review
The Body Shop	Singapore	Media	5	Carat	Undisclosed	In Review
Carlsberg	Hong Kong	Creative	10	Undisclosed	Undisclosed	JWT
Guangzhou Metro	China	Creative	10	Undisclosed	ADK, Dentsu, GDAD, McCann-Erickson Guangming, Saatchi & Saatchi, and Y&R	In Review
Vibo Telecom	Taiwan	Creative	10	Bates	BBDO, McCann Erickson, a local agency	BBDO
Globe Telecom	Philippines	Media	45	UM	MEC, Mindshare, ZO, UM	ZO

October 2011

Account	Market	Discipline	Billings (US$m) (Est.)	Incumbent	Agencies	Winning Agency
GM	Global	Media	3,600	UM, Starcom, Various	Not disclosed	In review
HTC	Global	Creative	155	Not disclosed	Not disclosed	In review
Asics	Global	Creative	80	Vitro , 180	Not disclosed	In review
Marriott International	Global	Media	200	Carat, Starcom, ZenithOptimedia, and MEC	Carat, Starcom, ZenithOptimedia, and MEC	MEC
Westpac	AU	Media	70	OMD	OMD, UM, Mediacom	Mediacom
Paras Dairy	IN	Creative	50	Percept/H	Grey, Crayons,Y&R	Y&R
Nescafe	ID	Digital Media	20	Not disclosed	Not disclosed	Initiative
AXA	AP	Media	100	MPG, Madison, OMD	Not disclosed	In review
Pfizer	CN	Media	31	Carat	Carat, PHD, ZenithOptimedia, Maxus	Maxus
Nike	CN	Search	10	Not disclosed	Mindshare , Razorfish, an undisclosed local agency	Mindshare
Coca-Cola	SG,MY	Media	20	UM in MY, MEC in SG	Not disclosed	MEC and MediaCom

September 2011

Account	Market	Discipline	Billings (US$m) (Est.)	Incumbent	Agencies	Winning Agency
Bayer	Global	Media	600	Intiative	Undisclosed	In Review
GM	Global	Media	3,500	Starcom, UM, MediaBrands	Undisclosed	In Review
Sara Lee	Asia Pacific	Media	190	MediaCom, OMD	MediaCom, OMD	OMD
Optus	Australia	Media	73	MPG	MPG, Starcom, PHD, MEC	In Review
Optus	Australia	Creative	73	M&C Saatchi	M&C Saatchi, Y&R	In Review
China Guangfa Bank	China	Creative	20	Undisclosed	Y&R, Saatchi&Saatchi, Ogilvy, Euro RSCG	Y&R
Markor Funiture	China	Creative	15	Grey	Saatchi&Saatchi, DMG, Lowe	Lowe
Yili Yogurt Products	China	Creative	20	Ogilvy	undisclosed	Euro RSCG
Sahara	India	Creative	30	Undisclosed	Lowe, Y&R, Contract, Percept/H	In Review
Beiersdorf	Southeast Asia region	Media	50	Carat , OMD	Carat, MEC, OMD	In Review
Maxis	Malaysia	Creative	25	Ogilvy	Ogilvy & Mather, BBDO/Proximity, Leo Burnett, McCann Erickson and Saatchi & Saatchi	In Review
Daihatsu(new product launch)	Indonesia	Creative	20	Undisclosed	DDB, Grey, Dwi Sapta	In Review
China Mobile	China	Creative	100	Ogilvy(M Zone), Lintas(EasyOwn, GoTone)	undisclosed	In Review