Hungama Digital Media Entertainment brings in Nalin Gagrani to head consumer business

Hungama Digital Media Entertainment has appointed Nalin Gagrani as head of its consumer business. At Hungama he will be responsible for the direct to consumer business including Hungama.com and all its affiliates, product, CRM, alliances and the Hungama retail business. Gagrani will also lead the marketing function at Hungama- brand building and communication for consumers, trade, partners; mobile, online and social media marketing, insights and research, as well as corporate communications.

Commenting on Gagrani's appointment, Neeraj Roy, managing director and chief executive officer, Hungama Digital Media Entertainment said, “Nalin comes with an extensive experience and exposure across various functions like marketing, sales, product management and business development. His experience and leadership skills are integral to the opportunities that lie ahead with the increasing consumption of digital entertainment. With his sharp analytical skills and keen business acumen, he would be an asset to Hungama.”

On his appointment, Gagrani said, "I am truly delighted to be a part of Hungama, a leader in the digital media entertainment space. I am looking forward to applying my experience across various functions and sectors in my new role."

Gagrani joins Hungama from Aircel where he was the head of marketing for the Mumbai and Maharashtra circle. He has also had stints with Kingfisher, Pantaloon, Vodafone Essar and Jet Airways.