Campaign India Team
Jul 28, 2008

Mountain Dew integrates tagline in the name of the movie

Taking in-film placements to the next level, Mountain Dew, the neon drink from PepsiCo, has integrated its tag line -- 'Darr ke aagey jeet hai' --  in the name of an upcoming thriller, Mission Istaanbul.

Mountain Dew integrates tagline in the name of the movie

Taking in-film placements to the next level, Mountain Dew, the neon drink from PepsiCo, has integrated its tag line -- 'Darr ke aagey jeet hai' --  in the name of an upcoming thriller, Mission Istaanbul.

Commenting on Mountain Dew's association, Ms. Jyotsna Gadi, Executive Vice President, Marketing – Flavours, PepsiCo India said, "Mountain Dew is a brand that exemplifies exhilaration, adrenalin and a 'can do attitude'. We are proud to announce the partnership between Mountain Dew and Mission Istaanbul- 'Darr ke aagey Jeet hai', as this is the first time a brand philosophy and its tag line have been adopted for a movie. This is a testimony of the popularity and connect the baseline has been able to achieve."

The association is also backed by a comprehensive communication plan comprising of modern trade, television and a nationwide exciting contest that is running in eateries, restaurants and multiplexes. A specially created television commercial with shots from the movie have also broken on screens recently.

Source:
Campaign India

Related Articles

Just Published

4 hours ago

KFC serves up epic flavour adventure for Gen Z

Its new ad tempts this young and restless crowd with an over-the-top quest for ultimate taste satisfaction.

19 hours ago

MediaSense buys R3 as it eyes global client ...

Combined business will work for brands who spend more than $60 billion on marketing and media investment.

23 hours ago

The life of a junior creative no-one tells you about

In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of being a junior creative in a competitive agency.

23 hours ago

Shailesh Prakash checks out of Google News

The vice president and general manager’s departure highlights the tech company’s ongoing tensions with Indian publishers over ad revenue and fair competition.