independent agencies

Indie agencies rewrite the media playbook in APAC
2 days ago
Vinita Bhatia

Indie agencies rewrite the media playbook in APAC

COMvergence data reveals independents thriving on agility and outcomes, even as WPP Media tightens its grip on India.

How big can big get?
Dec 13, 2024
Sayantan Choudhury

How big can big get?

Animal’s senior partner opines that the Omnicom-IPG merger pressures independents to double down on creativity, offering a unique edge against automated mega-agency dominance.

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