Eularie Saldanha
Mar 16, 2023

Ad:Tech 2023: Ordinary brands are ordinary marketers

Karthi Marshan, ex CMO, Kotak Mahindra Bank; Shankar Prasad, founder and CEO, Plum Goodness; Vidyut Kaul, market leader, Philips Consumer Business and Sukhleen Aneja, CEO, The Good Glamm Group speak about things that don’t work in marketing anymore

From left: Karthi Marshan, Shankar Prasad, Sukhleen Aneja and Vidyut Kaul

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

17 hours ago

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

17 hours ago

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

17 hours ago

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.