Axis Bank redefines PIN security with the Devanagari script

This Republic Day, Axis Bank, a bank that has always championed safe banking and digital security, has introduced Devanagari PIN. In a world where PINs often rely on predictable patterns like birthdays, anniversaries, or repeated numbers, Devanagari PIN offers a unique solution. This initiative from Axis Bank represents another step in building solutions and helping people protect themselves.

Axis Bank : Devanagari Microsite.

This new campaign highlights how each character in the Devanagari script holds a hidden number. By visiting devanagaripin.com, users can enter any word and convert it into a unique and easy to remember PIN.

With Devanagari PIN, you can create stronger, more personal PINs for your ATM, credit cards, phone banking and much more, using one of India’s oldest and most revered scripts.

To mark this launch, Axis Bank has created an inspiring ad film that brings the concept to life. It captures how this initiative honours India’s identity and empowers every citizen to make small but powerful changes to enhance their security.

This initiative also taps into the power of India’s linguistic diversity. By leveraging the Devanagari script, the campaign emphasises the importance of celebrating Indian culture while addressing a critical modern issue.

Axis Bank is redefining how we think about PIN security making it stronger, smarter, and uniquely Indian.