Bharat Matrimony has rolled out a 'filter feature' on its app, for which a film has been released.
Conceptualised by Wondrlab, the film is currently running on social media.
It compares the filtration of a strainer, which separates the tea leaves from the cup of tea to its 'filter' feature which helps couples with like-minded interests connect.
The film was released on 30 January.
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