Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jun 03, 2010
Body odour repels, says Meridian's new TVC for ITC Superia
ITC Superia has launched a new TV campaign for Superia Lemon Fresh, a soap meant to fight body odour and provide "lingering freshness". The campaign coincides with the on-going summer season and is aimed at helping people combat hot and humid conditions.Meridian Communications has created the TV commercial for the campaign, which takes a light hearted approach at how body odour can play spoilsport during the best of times.WATCH TVC here
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
Oct 13, 2025
Knocking down new doors to creativity
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
2 days ago
Campaign roundup: Week of 20 October
The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.
Advertising
Oct 17, 2025
When the sellers of joy become its custodians
Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
Oct 17, 2025
Five rules for crafting a high-impact festive campaign
As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
Oct 17, 2025
When creativity meets code: The human algorithm problem
As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.
