Boult and Ford Mustang gear up to put design supremacy on the fast track

Audio brand Boult has partnered with Ford Mustang in India to target the young, tech-savvy and luxury car enthusiasts in the country. It also introduced Boult Torq, Boult Dash, and Boult Derby wireless in-ear buds, which will appeal to the aspirational audience segment who are conscious about design supremacy while choosing their audio products. 

The partnership between the two companies will see the launch of multiple products over the coming months. Varun Gupta, co-founder of Boult said, “Through this collaboration, we aim to captivate the young and tech-savvy buyer segment with our new offerings. This long-term partnership not only opens doors to a new audience segment but also allows us to look at product design in a new way.”

To celebrate this collaboration with Ford Mustang, Boult produced a digital film entirely that was conceptualised and shot in-house by its creative team. It not only highlights the synergy between the two companies but also showcases the innovative spirit driving both brands and ushers a new era of design language for Boult.

Speaking to Campaign, Tom Stany, senior brand and category manager for Boult, maintained that it was India's fastest growing wearable tech brand and was recently recognised as India's No.1 rated audio brand in consumer preferences in smart hearables. Despite being rooted in wearables, it is now expanding its market reach by aligning its new launches keeping in mind the evolving interests and lifestyles of its target audience. This allows it to capitalise on the existing customer base while attracting new customers interested in wearables and automotive gadgets.

When asked why would brand-conscious luxury buyers go for Boult instead of well-known brands like JBL, Marshall or Bose, Stany explained, “Luxury buyers indeed prioritise established brands due to their reputation for premium quality and sound performance. However, Boult is positioning itself uniquely in the market by emphasising design-forward products that are also affordable. Our products offer a competitive advantage in terms of pricing compared to established luxury brands. This affordability makes high-quality automotive accessories accessible to a broader audience who may not be able to afford the higher price points of JBL, Marshall, or Bose."

Boult plans to enter into similar partnerships with other companies, which will offer it a chance to increase its brand recognition and market penetration. This approach will help it expand its customer base beyond traditional tech-savvy consumers and include a broader spectrum of automotive enthusiasts who appreciate innovation and affordability.