Sony's improved showing
STAR Plus zoomed to 390 GRPs in Week 4 (TAM, HSM, CS4+) from 326 GRPs while second place Colors dropped to 243 GRPs from 276 in the previous week.
Zee moved to within 8 GRPs of Colors with an improved 235 GRPs.
Sony moed up to deliver 173 GRPs, while SAB was steady at 137 GRPs.
Imagine was at 86 GRPs.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
AMD’s Zen Mode film imagines an office where pressure disappears by using calm, not jargon, to make enterprise tech feel human.
The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The wedding-focused campaign combines celebrity association, consumer contests and in-store activations to engage shoppers during the festive marriage season.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The digital-first campaign with Sahher Bambba highlights easy-to-use styling tools designed for quick salon-like results.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
