Campaign India Team
Mar 17, 2010

JWT gives wings to Khaitan's new campaign

JWT has created a new music video for Khaitan fans, which has the agency's executive creative director Senthil Kumar don the director's chair, besides wearing the writer's hat.The video captures the transformation of a windless day, where even paper kites won’t fly, to a really windy day, thanks to a bunch of kids who switch on Khaitan fans and generate wind that blows into the balconies and out in the open.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

10 hours ago

Fooling with flair: Brands indulge in playful ...

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

11 hours ago

A tale of two campaigns: Borrowing from the past ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

11 hours ago

65% IPL enthusiasts recall campaigns backed by ...

59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.

12 hours ago

Heineken appoints WPP for global shopper and ...

Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.