Arati Rao
May 17, 2011

Law & Kenneth empanelled for BPCL

BPCL retains its other existing agencies Lowe Lintas, Saatchi & Saatchi and Euro RSCG

Law & Kenneth empanelled for BPCL

Following a pitch process, Law & Kenneth has been empanelled as the fourth AOR for Bharat Petroleum Corporation Limited (BPCL) for the next three years. Lowe Lintas, Euro RSCG and Saatchi & Saatchi, who were already empanelled on the account, will continue to be on the roster.

Confirming the development, Sandhya Srinivasan, chief strategy officer and managaing partner, Law & Kenneth, said, "We feel really excited that BPCL has chosen us to be a part of their roster of agencies. BPCL is a pioneer in fuel retailing in the country and a dream client for any agency."  

Source:
Campaign India

Related Articles

Just Published

2 days ago

Pay-TV industry to witness marginal revenue drop in ...

Besides revenue contraction, the pay-TV operators will also likely experience a higher pressure on their margins, the rating agency notes.

2 days ago

Publicis buys identity firm Lotame as Arthur Sadoun ...

CEO outlined client examples in 23-minute video presentation.

2 days ago

Gender bias in ads costs more than just reputation—I...

Gender inclusivity isn’t optional—it’s essential. Brands that embed equity into their DNA don’t just sell products; they reshape cultural narratives.

2 days ago

'Creativity is not bound by age, it only evolves ...

Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over 50 awards.