Mindshare bags Byju's media mandate

Mindshare has bagged the media duties for education technology company Byju’s, following a multi-agency pitch. The account will be handled by the agency's Mumbai office.

 

Prasanth Kumar, CEO, Mindshare, South Asia, said, "We are extremely glad to associate with Byju’s Classes. With the growth seen in the digital industry, we are channelising our services and talent towards frameworks and tools that include adaptive and real-time marketing, giving our clients the edge in an ever-evolving media market."

 

Byju Raveendran, founder CEO, Byju's, said, "Mindshare demonstrated their ability to transform consumer understanding in to a strategic vision for the brand and bringing it alive through their original thinking framework. This partnership with Mindshare will definitely be a positive one and we look forward to building Think and Learn as the largest online education institution."