Campaign India Team
Mar 06, 2018

Ola assigns media mandate to Starcom

The account was won post a multi-agency pitch

Ola assigns media mandate to Starcom
Ola has appointed Starcom to handle its media planning and buying across traditional and digital media. The agency won the account post a multi-agency pitch. 
 
The mandate is for India, as well as for upcoming international markets that Ola will operate in.
 
Mudit Shekhawat, senior director, marketing, Ola, said, “We are excited to partner with Starcom. Their teams were able to demonstrate strong insights on the category and brought in fresh ideas and thinking on the brand. Their expertise in integrated communications strategies and smart execution will help in further consolidating our leadership in this industry. We are excited to work with them.”
 
Deepak Sharma, MD, Starcom North, said, “Ola was impressed with our strategic planning skills, led by the Human Experience (HX) approach, as also with our strong data and analytics-led capabilities. They are on an incredibly exciting journey and we look forward to being a part of their growth and expansion plans.”
 
 
Source:
Campaign India

Related Articles

Just Published

6 hours ago

AiVANTA expands business to Dubai

With this expansion, AiVANTA plans to engage customers from Middle East for its AI-powered video solutions.

7 hours ago

Analytic Edge becomes Google's Meridian Certified ...

With this certification, the marketing and sales analytics solutions player can implement and offer support for Google's MMM solutions in Asia-Pacific region.

11 hours ago

Electronic Arts appoints GroupM to global media account

T&Pm was the incumbent on the account.

12 hours ago

Beyond the jingle: The power and challenges of ...

As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with consumers tomorrow, says BrandMusiq's founder.