O&M's new TVC for Pond's says switch to face wash

The TVC opens with three friends who walk in to surprise a friend on her birthday with a cake in hand. The friends sit together and cut the cake spreading the cake on each others faces. They then go to the wash-room together to clean their faces.

 

A girl picks-up a bar of soap to clean the cake off her face, which surprises the other girl who shows her the Ponds face wash tube which leads to the other girl throwing the bar of soap away. The TVC ends with the girls applying the face wash together in front of the mirror in the wash-room. The voiceover stresses the importance of using Pond's daily fairwash as soap maybe to harsh for the facial skin.

 

WATCH TVC here

 

 

Talking about the campaign, Sumanto Chattopadhyay, executive creative director, O&M told Campaign India, "The new Ponds face wash ad goes back to the basics of how and why the product works, why you need it in the first place, and the fact that it's a better option for your face than soap. The film attempts to communicate all this with a fresh, youthful vibe that's in keeping with the age profile of its target audience. It captures a fun occasion in a college girl's life, a birthday surprise arranged by friends, highlighting the bonding with buddies that is so much a part of this phase of life."

 

The film has been shot by Bosco and the production house is Bang Bang Films. 

 

Title: Cake

Brand: Pond’s Daily Facewash

Client: Unilever

Agency: Ogilvy & Mather (Mumbai)

Executive creative director: Sumanto Chattopadhyay

Creative directors: Sukesh Nayak and Heeral Akhaury

Copywriter: Ragini Singh

Agency producer: Vinod Rao

Client servicing: Deepika Tiwari, Rachita Chowdhury, Sneha Karkera and Foram Doshi

Production company: Bang Bang Films

Director: Bosco

DOP: Tassaduq Hussain

Produced by: Roopak Saluja, Kirk Dias, Amarjeet Kaur and Varun Mohta

Editor: Sajid Shaikh and Rajiv Sundararaju

Post production: Pixion (Mumbai)

Music: Mikey McCleary