Campaign India Team
Jun 03, 2020

Pepsi adds Sonu Sood to 'swag stars'

Releases film featuring the actor

Pepsi adds Sonu Sood to 'swag stars'

Sonu Sood has been in the news as the actor has been helping migrant workers return to their homes across the country.

Now, Pepsi has featured the actor in its latest '#harghoontmeinswag' film on Instagram. Sood joins co-Dabangg star and Pepsi brand ambassador, Salman Khan to spread the 'Aaj kal salam-namaste karne main hi swag hai' message.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Sonu Sood (@sonu_sood) on

The 'swag' campaign has been conceptualised by Wunderman Thompson. 

Source:
Campaign India

Related Articles

Just Published

1 day ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

1 day ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

1 day ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

1 day ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.