Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.
This week, the team at Campaign found it a challenge to pick the best among the many campaigns we covered. In the end we picked four pieces of work.
We're going alphabetically, as there was nothing to separate these pieces of work.
Fi Money (conceptualised in-house)
Sima Taparia switches roles from a wedding matchmaker (her full time occupation, which has translated into a series on Netflix) to a mutual fund matchmaker. While we don't agree with the idea of the show, we like the way Fi Money has used the same avatar to address a pertinent topic - investment.
Google India (conceptualised by Toaster)
While both the films in this campaign could have made the cut, we particularly liked the one featuring boxer Nikhat Zareen. Using Google's voice search option, she finds ways to emerge victorious by learning different skills to become a boxing champ. It also addresses the biases society created against Zareen during her journey.
Tinder (conceptualised by The Script Room)
The idea of the film is what makes it a winner here. Consent is important. Period.
WhatsApp (conceptualised by BBDO India)
WhatsApp went the Nike way in this one. We don't know what the father and son conversed about, whether the goalkeeper conceded the goal or not, and whether his team went on to win or not, but this thriller to showcase WhatsApp's privacy is a winner.
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