In a significant development, D Rajappa, president, Rediffusion Y&R, has decided to move out of the agency. The new development comes immediately after the announcement of Sam Ahmed taking over the creative function at the agency as vice chairman and chief creative officer.
Confirming his decision to move from the agency, Rajappa, said, "I have basically been there and done that, with the Rediffusion group over the years. Now it is really to seek the next professional challenges. I need to sit back and think it through. India is itself in such an interesting phase where there are enough and more opportunities, so it is a good time to introspect and look at what to do."
Rajappa declined to comment about his next plans at the moment. He has been in the advertising industry for over 24 years, and has spent just over 18 years at Rediffusion, including four at its second agency, Everest. He has also served in various capacities at Clarion McCann (now McCann Erickson) and Interact Vision.
In another development, Jaideep Mahajan has moved out of Rediffusion, after his 11-month stint with the agency as executive creative director and national head, art. Sources close to the development confirmed the development to Campaign India, but did not wish to be named.
This was his second stint with the agency. Mahajan began his advertising career with Draftfcb-Ulka in 1996. Since then, he has worked at McCann Erickson, Contract Advertising and Leo Burnett/Arc Worldwide and JWT, in India and Malaysia.
