Say hello to Sachin Tendulkar-branded toothpaste

You've seen Yuvraj Singh branded merchandise, tested your culinary skills with Sanjeev Kapoor branded cook-books, used Shahnaz Hussain branded herbal and ayurvedic products and probably sprayed on yourself some Amitabh Bachchan branded perfume.Now its time to brush your teeth with celebrity branded tooth-paste.Future Group, one of the country's largest retailers has roped in India's biggest sporting icon Sachin Tendulkar to co-create 'Sach', a toothpaste that will be available at its outlets, viz. Big Bazaar, Food Bazaar amongst others.