Universal McCann will continue to manage Microsoft's media planning and buying outside of North America
Microsoft has appointed Starcom MediaVest Group (SMG) to handle its global media strategy and planning.
Following a media agency review announced in January 2011, the company has split its duties between incumbent Universal McCann and SMG. McCann will continue to manage Microsoft's media planning and buying outside of North America.
The combined account size is estimated at around US$1bn.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid growth, finds a Kraftshala study.
Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
