Universal McCann will continue to manage Microsoft's media planning and buying outside of North America
Microsoft has appointed Starcom MediaVest Group (SMG) to handle its global media strategy and planning.
Following a media agency review announced in January 2011, the company has split its duties between incumbent Universal McCann and SMG. McCann will continue to manage Microsoft's media planning and buying outside of North America.
The combined account size is estimated at around US$1bn.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Popular matchmaker Sima Taparia features in The Sleep Company's new wedding campaign, this time matchmaking mattresses.
The new entity is structured around three key divisions—entertainment, digital streaming, and sports.
As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
