Sony India shifts creative duties to Hakuhodo Percept

Post a pitch process, Sony India has appointed Hakuhodo Percept as its creative agency. The business is pegged at over Rs 100 crore.

The incumbent agency was JWT India.

Commenting on the development, Ryusuke Fukushima, deputy general manager, marketing communication, Sony India, said, "We wanted to revisit our creative mandate and partner with a firm which demonstrates the immersive Sony experience and showcases its DNA compromising of essence, promise and purpose. Hakuhodo Percept’s understanding of this industry, their skill in going beyond the brief and the ability to translate consumer insights into unique media touch points, made us choose them as our creative partner for a unified Sony approach.”