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Now evolving into a series of year-round regional events, the 2025 Spikes Asia awards judging will take place in Vietnam, culminating in a live ceremony in Singapore to celebrate the region's creative excellence.
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Visualising the energy cost of curiosity, its latest campaign links innocent queries to grid failure in a power-hungry digital economy.
How short-term sales spikes, such as Black Friday, are rewiring consumer behaviour.
It wrapped up its IITF 2025 presence with an immersive campaign spotlighting galvanisation and its role in corrosion protection.
Before joining JioHotstar, he served as associate vice president of marketing at JioStar.