Temple Advertising, TBWA India and Sapient win at REMMYs

The Recruitment Marketing Awards (REMMYs), instituted by The Times Group, were recently held in Mumbai. The awards aim to honour recruitment advertising in the print media and received over 250 entries this year.

Temple Advertising bagged REMMYs across three categories, for its advertising for REVA Electrical Car company. TBWA too bagged a REMMY for its advertising for Intelenet Global Services in the BPO sector category, while Sapient Advertising won a REMMY in the IT and Telecom sector.

The chief guest for the event, Saroj Datta, executive director, Jet Airways, said, “The two most important aspects on which the organisation depends on are the manpower hired to run the functions and the other the right kind of training incurred to maintain the high standard of service that is expected out of the employee."

“With the changing times, recruitment ads have gained a lot of significance. And the REMMY is a great initiative as it plays an active role towards showcasing and highlighting the need and the importance of recruitment advertising. It’s a great encouragement for the entire industry. For a good recruitment message to be successful, it has to be clean and should have the ability to jump out of the page,” says Alok Nanda, MD, Alok Nanda Company and member of the jury.

Said Santosh Padhi, founder and chief creative officer, Taproot India and also member of the jury, "It is very important that in order to create opportunities, people need to look at recruitment advertisements more than just a medium of getting hired. So while conceptualising a recruitment ad, it must be kept in mind that the ad talks to the right target audience about the organisation and displays the brand value that it stands for.”

Apart from Nanda and Padhi, the jury comprised Sajan Raj Kurup, founder, Creativeland Asia, Gautam Chainani, CPO, Aditya Birla Financial Services, G S Uppal, head – Industrial Relations, corporate sustainability and administration, Tata Motors and Ravi Kiran, CEO, South Asia and emerging market leader- specialist solutions, Starcom MediaVest Group.