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SOUNDING BOARD: Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the planet: big tech, the agencies using it, or the brands profiting from it?
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Actor Karisma Kapoor's iconic tune meets Diwali gold rush, delivering laughs and convenience right to your doorstep!
The confectionary brand plans to collaborate with Design Bridge and Partners for creative experimentation, eyeing more artist collaborations and limited-edition collections for Studio Creations.
With India + Bharat emerging as a mega-trend, brands will be forced to focus on hyperlocal strategies that resonate with specific regional identities, observes the latest consumer trend mapping study by Stumble.
Hiring independent contractors and freelancers for specialised projects helps agencies to balance flexibility, cost, and creative expertise.