Advertising Digital
Bindu Nair Maitra
Apr 25, 2011

VIDEO: Contract's 25 years in India

Ravi Deshpande talks to Campaign India about the secret behind the agency's long-lasting relationships, the work he's proudest of, and of course, how to overcome the 'second agency' tag

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Adani seeks single agency for INR 600-crore media overhaul

3 Adani seeks single agency for INR 600-crore media overhaul

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

Johny Lever features in KFC’s new Feastival campaign

9 Johny Lever features in KFC’s new Feastival campaign

Winners of Agency of the Year 2025-South Asia announced

10 Winners of Agency of the Year 2025-South Asia announced

Related Articles

India's digital advertising industry to be INR 69,856 crores by end-2026: Study
Advertising
Mar 24, 2025
Campaign India Team

India's digital advertising industry to be INR ...

Contract's 25 years in India
Advertising
Apr 26, 2011
Bindu Nair Maitra

Contract's 25 years in India

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?
Marketing
Nov 04, 2025
Vinita Bhatia

QuickAds’ $1.7 million bet: Can AI fix advertising’s...

Spotify tunes up for programmatic advertising push
Advertising
Aug 28, 2025
Vinita Bhatia

Spotify tunes up for programmatic advertising push

Just Published

Why the future belongs to digitally-native, full-funnel agencies
Media
1 hour ago
Amit Mathur

Why the future belongs to digitally-native, ...

Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.

AI ads and the uncanny valley problem
Advertising
2 hours ago
Reena Rose

AI ads and the uncanny valley problem

For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.

Vipul Amrutlal Shah expands into digital and music with Sunshine Pictures
Media
4 hours ago
Campaign India Team

Vipul Amrutlal Shah expands into digital and music ...

The launch of Sunshine Pictures Digital and Sunshine Music extends the banner’s presence into digital content and music.

Maars Communicates named strategic communications partner for BabyOrgano
Media
4 hours ago
Campaign India Team

Maars Communicates named strategic communications ...

This comes as the company seeks to accelerates its growth plans in the kids’ wellness segment.