What value do you see in attending Cannes?

"Cannes is what you make of it,” that’s a common refrain that one is bound to hear about the week long Cannes Lions festival.There’s networking, seminars, workshops, awards, campaign showcases, parties (decidedly lower on the priority list, given the sentiment in the last few years) and Gutter Bar, of course. We spoke to industry professionals to understand their motivations for being in the south of France this year.