Arati Rao
Jan 29, 2011

Your weekend reading list

Zubin Driver, creative director, Network 18, and chief executive officer, Cell 18, tells Campaign India what he's reading at the moment

Your weekend reading list

Zubin Driver, creative director, Network 18, and chief executive officer, Cell 18, had the following recommend for Campaign India readers:

"I'm reading the Dhammapada at the moment, which can be interesting and there can be learnings from it if you go deep into it. It's basically the core text of the Buddha, and it's a very clinical toolbox for living. So I would recommend it to anybody - it's a beautiful text, full of poetry, insights and very clear directions." 

Source:
Campaign India

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