Initially, the car retailer was reviewing only its creative and marketing account, but late last year, it was confirmed that the remit had been expanded to include media planning and buying.
Salary rise follows Publicis’ finding that its chairman and CEO was lowest paid among rivals WPP and Omnicom.
Rebuild follows a period of challenges between X and advertisers.
Network’s backing follows recent pushback from other holdcos.
Yannick Bolloré says the group has started the year “on solid footing”, organic growth slipped across APAC and Africa.
WPP Media’s EssenceMediacom is the incumbent.
Damian Blackden leaves ad industry after 37 years in media.
New tools co-developed with Google as part of WPP’s $400m AI partnership with YouTube.
The account has been with Dentsu since 2014.
WPP also found 'disparity' inside its own company as some US-based colleagues on executive committee earned more than CEO.
The retailer’s global media planning and buying account is currently with Dentsu’s iProspect.
Campaign understands the media and production review is being run together, and creative is being run separately.
Agency brands EssenceMediacom, Mindshare and Wavemaker are appearing less frequently on pitch lists.
The cosmetics giant works with multiple agencies across different regions.
New hire follows the platform’s US launch in 2025.
Move will support brand's integration of 'advanced AI' in its marketing.
It is understood the deferral affects all WPP networks.
Acquisition creates largest holdco based on revenues for the first nine months of 2025.
Omnicom passes final regulatory hurdle in acquisition of Interpublic Group.
Read announced his departure from WPP in June.
Agency group confirmed it received an ‘unsolicited approach’ to buy M&C Saatchi Performance.
By region, APAC and Africa saw the strongest year-on-year growth at 8.2% for Q3 – returning to positive growth after a negative Q2.
Streamer confirms rollout following its upfronts earlier this year.
Broadcaster concludes media review after a six-month process.
The head of data and technology, global growth, exits the business after seven years.
Read was speaking on the investor call on August 7 following WPP’s H1 financial results.
Cuts come on top of last year's 4,100 headcount reduction.
Ads on X will be processed by AI.
Review concludes after an eight-month competitive process.
Grey will split from AKQA as part of the move.
Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.
'Silicon Valley’s favourite ad man' is honoured by friends and colleagues.
The appointment follows a closed process across several global markets.
Substantial planned media investments will be made in over 100 markets including Southeast Asia, South Korea, and India among others.
EssenceMediacom X was the incumbent agency.
The holding company is eying savings of $250 million ahead of its merger with Omnicom.
In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.
Brown moves to a new role after 15 years as CEO.
Launch of Campaign Germany follows Canadian expansion earlier this year.
Organic growth tracks above 5% for a third quarter.
Account is valued at $5 billion by Comvergence.
UK agency to be absorbed after fewer than two years in operation.
GroupM leadership shake-up to be effective from September this year.
Wesley ter Haar likens media buyers to “early 2000s travel agents”.
George Orwell 'returns' to The Observer in new ad campaign.
Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.
Results include global income for Havas Media, Havas Creative and Havas Health & You
As a proportion of GDP, Japan's adspend leads the world
The average global percentage of waste is 61%
Global CEO Christian Juhl confirmed the move this week