Bethany Lee

OpenAI ‘clearly in the ad business now’ as it reveals future plans

OpenAI ‘clearly in the ad business now’ as it reveals future plans

AI powerhouse revealed plans to scale its services into the creative pipeline at Cannes Lions 2026.

Meta launches complete AI creative ad ecosystem

Meta launches complete AI creative ad ecosystem

From an end-to-end creative solution to tools for affiliates and creators, Meta says its new features allow “every marketer to cross the AI threshold”.

Meta introduces ‘AI Mode’ for Facebook and expands Live Video Ads

Meta introduces ‘AI Mode’ for Facebook and expands Live Video Ads

Updates include an AI Mode search tab and global access to live commerce ads within Facebook and Instagram.

Prolonged Gulf crisis could threaten $93.7 billion of ad growth

Prolonged Gulf crisis could threaten $93.7 billion of ad growth

WARC: Ad market will be hit, performance channels remain largely unaffected compared to brand-led media.

LinkedIn expands ad transparency with DoubleVerify measurement

LinkedIn expands ad transparency with DoubleVerify measurement

Advertisers can now gain independent verification of viewability, invalid traffic, brand suitability and geo accuracy across the LinkedIn Audience Network.

Netflix to double ads business, introduce vertical video and lose chairman

Netflix to double ads business, introduce vertical video and lose chairman

The streaming platform has been busy, teasing new ad offerings and introducing a big mobile app update.