Campaign India Team

The rural marketing and OOH media company will activate branding opportunities through its partnership with Northern Challengers during the Big Cricket League.

The agency’s Cannes Lions ambitions this year hinge on two experience-led campaigns that each challenge a cultural default.

A role-reversal campaign uses humour to expose everyday scrutiny of innerwear while turning invisible vests into a cultural conversation.

IndoSpace has named Balkrishna Jha as vice president – marketing to lead brand communications and strengthen market positioning.

AdCounty Media has strengthened its leadership team with the appointment of Vignesh Muralidharan to lead global revenue and expansion efforts.

AB InBev is using the platform to spotlight bars as community hubs through a global campaign and fan engagement programme.

Hisense has introduced a multi-platform FIFA World Cup 2026 campaign in India, combining fan engagement, retail promotions and inclusion initiatives.

JW Marriott Goa has appointed Akshay Shetty as director of sales and marketing to lead revenue growth and brand visibility initiatives.

Zydus Lifesciences has launched the second edition of its public awareness initiative to encourage early attention to liver health.

The communications agency will strengthen Chalet Hotels’ corporate narrative, ESG positioning and visibility for its Athiva Hotels & Resorts brand.

The MarTech agency will lead digital media, social, influencer and consumer engagement strategies across Radico Khaitan’s brand portfolio.

The clean energy company has launched a digital-first advertising campaign using humour and nostalgia to promote rooftop solar adoption.

The shapewear brand’s latest campaign focuses on real-world social moments, positioning comfort and confidence as enablers of everyday experiences.

Snapchat says advertiser adoption in India has accelerated sharply, driven by immersive formats, AI-powered tools and Gen Z engagement.

Kansai Nerolac turns thermal imaging into evidence, using real rooftops in Rajasthan to visualise the impact of heat-reflective paint.

MSL India and L&T Finance claimed top honours at a power-packed celebration at The Nines in Juhu.

Amazon Music has introduced its premium Unlimited tier in India, expanding its subscription offering with enhanced audio features and flexible listening options.

Arte Mediatech has been appointed to lead Vahan.ai’s creative and digital communications as the recruitment platform expands across India.

The integrated creative agency is entering a new phase of expansion, backed by leadership changes and a continued focus on integrated marketing solutions.

SBI Mutual Fund has launched a nationwide campaign using relatable life scenarios to reinforce the value of disciplined SIP investing.

Younion Brand Experiences has appointed Sharat Kuttikat as chief creative officer to lead its creative function across India, ASEAN and ANZ.

The mandate was won following a multi-agency pitch.

PepsiCo India has expanded its energy drinks portfolio with Adrenaline Rush, supported by a digital-first campaign targeting Gen Z consumers.

The tech company bets on AI coworkers as brands seek outcomes, not experiments.

Its latest ‘G Maane Genius’ chapter shifts the conversation from intelligence and achievement to empathy, kindness and everyday acts of human connection.

Navi UPI has extended its Hurrypur platform with new films, creator integrations and IPL-linked activations centred on payment speed.

The beverage brand launches a locally focused leg of its worldwide campaign, connecting its product proposition to everyday Gen Z experiences.

The used-car platform expands its trust-led marketing initiative with a localised campaign featuring Sachin Tendulkar across Tamil Nadu.

The collaboration aims to help brands deliver verified, rich-media customer communication across multiple international markets.

The latest version of PAI introduces agent-led workflows, enhanced creative controls and long-form cinematic content capabilities.

Founded by the creators of Momspresso, the new venture aims to combine AI-driven creative intelligence with marketing execution.

The initiative launches first on Facebook, with Instagram slated for the next phase of the rollout across Meta’s platforms.

The induction ceremony will take place on September 16, 2026, at Capitale in New York.

The real estate developer has strengthened its Delhi-NCR leadership team with a senior sales and marketing appointment to drive expansion across key markets.

The new music company combines human-made composition with AI-driven market intelligence to scale Indian music discovery, distribution and monetisation.

Founded by three industry professionals, the new company aims to create and scale original live experience formats from India for global audiences.

The lifestyle technology brand is using real-world road scenarios to highlight the role of dashcams in improving driver protection and accountability.

The new division expands the consultancy’s offering with brand intelligence, research and AI-led narrative strategy services.

The fintech company has introduced a credit-on-UPI offering supported by a new marketing campaign focused on payment flexibility.

The marketing leadership appointment comes as Zendesk expands its AI-focused customer service strategy and global growth ambitions.

The partnership combines mobile imaging technology and content distribution to support emerging creators through mentorship, challenges and visibility opportunities.

The technology services company has strengthened its leadership team with a marketing appointment focused on brand positioning and business growth.

The former advertising agency is broadening its role from communications partner to brand builder, distributor and market development specialist.

The new dialogue series aims to bring business leaders together for discussions on leadership, disruption, resilience and organisational transformation.

The senior hire strengthens InnerStudio’s focus on AI, automation and scalable content production for in-house marketing teams.

Birla Opus Allwood uses a football celebration to reframe wooden furniture from fragile showpieces to everyday enablers of family life.

The adtech company has launched a suite of interactive in-app advertising formats aimed at improving engagement and supporting omnichannel campaigns.

The beauty retailer uses a trending online conversation to highlight the importance of shade matching and foundation selection.

The chief business officer of Josh concludes a five-year stint marked by partnership development, business expansion and commercial growth initiatives.

The promotion expands Misra’s responsibilities across growth marketing, customer acquisition, digital platforms and brand development initiatives.

A new Kantar study shows consumers becoming more selective with spending while prioritising savings, financial security and meaningful experiences.

The agency will lead Kurlon’s digital marketing efforts, focusing on consumer relevance, brand storytelling and growth among digital-first audiences.

The agency will lead performance marketing initiatives aimed at increasing investor acquisition, SIP conversions and digital growth for the investment platform.

The partnership introduces a sexual wellness product inspired by consumer behaviour, supported by a digital-first marketing campaign and retail activations.

The elevation recognises the growing strategic importance of communications, brand reputation and stakeholder engagement within Deloitte South Asia's leadership structure.

Mother Dairy uses World Environment Day to spotlight degradable packaging and test whether sustainability can travel beyond claims.

She joins from Omnicom Media Group.

Adobe and NVIDIA have expanded their partnership to enhance creative workflows across Photoshop, Premiere and Substance 3D using RTX Spark.

Century Real Estate has launched a 360-degree campaign positioning Century Immencity as an integrated lifestyle, business and cultural destination in North Bengaluru.

BigTrunk Communications has been appointed to manage Velvex’s national digital and social media mandate, focusing on brand visibility and engagement.

PayNearby Saathi’s campaign examines how trust, retailers and everyday habits continue to shape digital-finance adoption across Bharat.

The Hosteller and TRENDS have partnered on a campaign that combines travel inspiration with destination-led fashion for young consumers.

Fortnightly round-up of adland’s latest account pitches, reviews and wins.

To mark World No Tobacco Day 2026, P. D. Hinduja Hospital unveiled a public awareness installation highlighting the health risks of tobacco use.

Niva Bupa Health Insurance has expanded Rahul Chatterjee’s mandate, entrusting him with broader responsibilities across its integrated marketing function.

Netcore has introduced a conversational AI agent designed to simplify audience segmentation and accelerate campaign execution for marketing teams.

Thermocool has extended its transit advertising initiative across major railway hubs to boost visibility and consumer engagement nationwide.

Vigor Media Worldwide has secured The Fan Studio’s PR mandate and will lead communications to support the designer fan brand’s growth plans.

Balkrishna Industries has named Yamini Gharge as deputy general manager to lead media planning and public relations for India operations.

According to COMvergence, the agency also retained four accounts during the quarter, with retained billings of $179 million and a retention rate of 74%.

The company noted that Indian travellers are among the fastest-growing outbound luxury travel segments globally.

VML India’s latest campaign uses childhood cricket anxiety to reposition toughened glass as durable, visible and everyday-safe.

Visa has appointed Shah Rukh Khan as its India brand ambassador and launched a campaign centred on experience-led lifestyles.

PUMA India has marked Royal Challengers Bengaluru’s back-to-back IPL championship triumph with a new campaign featuring Virat Kohli and Rajat Patidar.

The performance marketing agency has introduced a Claude AI onboarding service designed to help brands build in-house AI-powered marketing capabilities.

The Womb has secured Wonder Cement’s brand strategy and creative mandate, launching the partnership with a Ranbir Kapoor-led campaign.

After more than four decades in market research and over 20 years leading Kadence India, Aman Makkar will transition from his CEO role.

The collaboration uses Google Gemini to create personalised entertainment experiences that transform product packaging into an interactive consumer engagement platform.

The company is updating packaging across its snacks brands to highlight the absence of artificial colours and flavours.

The MotoGP team and energy drink brand have entered a multi-year partnership that expands into a title sponsorship from 2027.

The edutainment brand has introduced a consumer engagement campaign that invites children to help shape future play experiences.

The brand introduces three new luggage collections supported by a multimedia campaign focused on design, functionality and modern travel needs.

The investment platform’s new brand campaign focuses on its dedicated approach to helping Indian investors access international markets

The new conversational analytics tool enables ecommerce teams to access search and merchandising insights through natural language queries.

The appointment strengthens NDTV Digital’s focus on AI-led content innovation, audience engagement and the development of future-ready newsroom capabilities.

The agency will oversee integrated communications, media relations and social media management for the visual effects studio across India.

The food brand has launched a national campaign and packaging refresh that highlights regional pickle traditions and the emotional role of mothers in Indian households.

Karthika Shampoo’s latest television campaign links traditional hair care rituals with contemporary themes of confidence, individuality and self-expression.

A joint statement from FIFA and Zee said the deal covers 39 ⁠FIFA events over eight years through 2034, including the Women's World Cup in 2027.

Its latest ad featuring Sachin Tendulkar links transparency, wedding-season demand and India’s gold-import anxieties into a timely exchange proposition.

SIDE 2026’s report claims that the country generated $328 billion in digitally delivered trade and is home to the world's second-largest AI talent pool.

Zuno’s latest film uses a simple greeting to explore loneliness, stress and the growing need for meaningful conversations.

Marking Menstrual Hygiene Day and its ninth year, Niine has launched a digital-first campaign centred on real women's period experiences.

AdLift will lead search optimisation efforts for Indriya as the jewellery brand looks to strengthen digital discovery and organic growth.

To mark Menstrual Hygiene Day, Clovia introduced an experiential workplace initiative aimed at increasing awareness and conversations around menstrual discomfort.

Eloelo Group has appointed Nikunj Mundhra as vice president – revenue and growth to strengthen monetisation and expansion across its consumer internet platforms.

ASCI’s latest annual report reveals a sharp increase in advertising violations, with offshore betting and real estate leading scrutiny across digital platforms.

Schwarzkopf Professional’s latest campaign positions OSiS+ as a styling solution designed for consumers navigating multiple moments throughout the day.

Wondrlab has appointed Alok Mahadevia as lead content, adding international creative expertise to support its evolving network vision.

Flipkart’s latest fashion sale campaign uses humour, internet culture and music-led storytelling to challenge conventional end-of-season sale perceptions.