Symphony turns heat rage into soap drama campaign
Symphony Limited and Social Panga have launched ‘Garmika’, a micro-drama campaign turning India’s summer heat experience into a daily soap-inspired narrative for product storytelling.
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HDB Financial Services highlights Trash Shield impact film
HDB Financial Services has released a film showcasing the environmental outcomes of its ‘Trash Shield’ initiative developed with CEE to reduce plastic leakage into waterways.
NEEV Foundation launches nationwide summer relief campaign
NEEV Foundation has rolled out a multi-state summer relief initiative distributing water, ORS and protective supplies amid rising temperatures.
Zivame campaign highlights changing body needs
Zivame’s latest campaign focuses on body changes women experience daily and how adaptive intimatewear can address evolving comfort needs.
Medusa celebrates friendships in Brother’s Day campaign
Medusa Beverages has unveiled a digital campaign exploring the cultural and emotional significance of the word ‘bhai’ in India.
Team Pumpkin wins Lavie social media mandate
Team Pumpkin will manage Lavie’s social media strategy, content and influencer-led campaigns targeting millennials and Gen Z consumers across India.
Britannia Marie Gold celebrates India’s tea rituals
Britannia Marie Gold marked International Tea Day with an integrated campaign celebrating India’s regional tea-drinking traditions and shared dipping rituals.
Scribbld wins Suzette Gourmet performance marketing mandate
Scribbld will manage performance-led campaigns for Suzette Gourmet across store visits, delivery platforms and cloud kitchen expansion.
Advertising Rocks winners shine at Goafest finale
Professionals from agencies and media organisations won top honours at Advertising Rocks Season 4 during Goafest 2026 celebrations.
Goafest honours Prasoon Joshi’s Prasar Bharati appointment
Industry leaders at Goafest 2026 recognised Prasoon Joshi’s appointment as chairman of Prasar Bharati alongside his Omnicom leadership role.
Binge Labs wins Mumbai Tech Week social mandate
Binge Labs will manage social media strategy and content amplification for Mumbai Tech Week 2026 across pre-event and live coverage.
Tea Culture of the World launches global tea film
Tea Culture of the World has released a dialogue-free cinematic brand film exploring global tea traditions through music, visuals and sensory storytelling.
Redcliffe Labs launches preventive healthcare campaign with Gambhir
Redcliffe Labs has rolled out a nationwide preventive healthcare campaign featuring Gautam Gambhir to encourage earlier health awareness and timely testing
Škoda Auto India launches G.O.A.T performance campaign
Škoda Auto India has introduced a new brand campaign centred on performance, motorsport heritage and dynamic driving capabilities across its vehicle portfolio.
Red Bull launches KL Rahul fan gaming campaign
Red Bull has introduced an interactive gaming activation featuring KL Rahul, offering fans a chance to meet the cricketer through leaderboard participation.
Apple’s Eddy Cue named Cannes Lions 2026 Entertainment Person of the Year
The senior vice-president of services and health will be honoured for shaping the future of entertainment through ground-breaking storytelling and innovation.
JSW Paints launches protection-led JSW Halo campaign
JSW Paints has introduced a new campaign for JSW Halo, positioning paint as a combination of luxury aesthetics and everyday protection.
Ultra Play OTT uses Bollywood spoof for workplace campaign
Ultra Play OTT has launched a workplace-themed digital campaign using Bollywood references to highlight entertainment as a source of everyday relief.
TTT and NIVEA India launch Gen Z micro-series
Terribly Tiny Tales and NIVEA India have collaborated on a YouTube micro-series centred on Gen Z life and everyday self-care moments.
Tata CLiQ Luxury launches creator-led investigation campaign
Tata CLiQ Luxury has introduced a cinematic five-part campaign to promote The Big CLiQ Sale through a luxury investigation narrative.
AnyMind Group launches AI retail platform for Japan
The BPaaS company’s new AI-powered platform aims to help Indian brands connect digital marketing with offline retail growth in Japan.
Pokémon GO brings community run to Bengaluru
Pokémon GO and Stride Run Club are combining fitness, gaming and real-world exploration through an interactive community-led running experience.
Asian Footwears launches interactive ‘Mojo Clay’ campaign
The sneaker brand is combining user-generated content, collectibles and MS Dhoni-led rewards to drive engagement around its limited-edition launch.
Campus Activewear unveils new culture-led brand identity
The athleisure brand’s refreshed identity focuses on individuality, youth culture and everyday movement as part of its next growth phase.
University of Aberdeen Mumbai launches ‘Find Your True North’
The university’s first integrated campaign targets Gen Z learners seeking purpose-driven education, global exposure and future-focused academic pathways.
Wellbeing Nutrition expands ‘Skincare Hotline’ with Shalini Passi
The wellness brand’s latest digital campaign spotlights collagen-led skincare conversations through a new film featuring Shalini Passi.
Burson Group India appoints Kapil Sharma as chief client officer
Kapil Sharma rejoins Burson Group India to lead client partnerships, growth strategy and business development across key sectors.
Goafest Day 3 wrestles with advertising’s identity crisis
Conversations circled back to the same fault lines — speed versus craft, trust versus traffic, measurement versus meaning and scale versus originality.
Leo tops Abby One Show Awards 2026
PepsiCo India emerged as ‘Client of the Year’ with 1 Grand Prix, 4 Gold, 9 Silver, 9 Bronze and 8 Merit awards.
Goafest 2026: As AI floods advertising, the industry rediscovers the value of being human
From AI agents to creator-led virality, Goafest Day 2 debates mapped advertising’s shift towards real-time storytelling, data accountability and human creativity.
CoinSwitch integrates crypto messaging into TMKOC
The crypto platform is using mainstream television storytelling to build familiarity and trust around digital assets among Indian households.
Leo leads day two at 2026 Abby Awards
Perfetti Van Melle India broke through the agency-heavy Abby scorecard with a rare Grand Prix win for Centerfruit’s technology-led campaign.
Dentsu elevates Surjo Dutt to CEO of Dentsu Webchutney
In his expanded role, Dutt will be responsible for driving the agency's next phase of creative and commercial growth.
Papdi’s walls become Birla Opus’ battleground
Birla Opus uses humour, rural aspiration and peeling walls in Papdi village to position Style Power Bright as a monsoon-ready exterior paint solution.
TechnoSport boosts IPL visibility with metro wraps
The activewear brand is using metro train branding across three cities to extend IPL season visibility into high-traffic commuter corridors.
Bajaj Group marks centenary with AI-led Hirani film
The campaign uses AI-powered storytelling to revisit the Gandhian legacy and values that shaped the Bajaj Group over 100 years.
Huella launches HuellaNXT for AI-led programmatic advertising
The adtech company is expanding its infrastructure capabilities to scale interactive and AI-enabled advertising across premium programmatic environments.
Greenply launches 20-year warranty for HDMR boards
The company is positioning its latest engineered wood product around durability, moisture resistance and long-term performance assurance.
Audience Precision shifts to audience intelligence model
The company has exited media planning and buying to focus on global audience intelligence and data-led marketing strategy solutions.
R K SWAMY reports FY26 revenue and profit growth
The integrated marketing services company reported double-digit revenue and profit growth while outlining investments in talent and content infrastructure.
Amazon.in expands premium beauty portfolio in India
The e-commerce platform plans to add over 100 premium beauty brands while accelerating regional demand and AI-led discovery tools.
Prius Communications appoints Sanjay Sharma as PR director
The communications firm has expanded its senior leadership team with a new appointment focused on strategic PR and corporate reputation mandates.
Pitch Update: Jaguar Land Rover, Carlsberg, AJIO, Jacob's Creek and more
Fortnightly round-up of adland’s latest account pitches, reviews and wins.
FRND launches mental health-focused ‘FRND Hai’ campaign
The audio social platform’s latest campaign highlights the role of everyday conversations in addressing loneliness and emotional stress.
Dish TV expands South India regional entertainment strategy
The DTH operator has introduced language-led channel packs and uninterrupted sports access tailored for South Indian television audiences.
PNB Housing Finance launches cricket-themed loan microsite
The housing finance company is using cricket-inspired storytelling to simplify home loan eligibility and affordability assessment for consumers.
PrintWeek to debut Leaders and Legends forum
The industry event will bring together print, packaging and publishing leaders alongside recognition platforms including Power 100 and Women to Watch.
RVCJ Media and Megalodon partner for AI communications ecosystem
The partnership will focus on AI-powered storytelling, creator-led formats, multilingual content and large-scale digital distribution solutions.
Growster creates cinema-led campaign for Virgio launch
The agency developed a theatre-first campaign tied to ‘The Devil Wears Prada 2’ release, using parody and cultural references.
VTION-IAMAI report maps women-led digital engagement growth
The latest digital behaviour study highlights stronger female engagement across commerce and entertainment platforms, alongside rising AI app adoption.
Bridgestone India spotlights tyre performance in new campaign
The tyre manufacturer’s latest campaign focuses on how tyre fitment influences vehicle control, safety and overall driving experience.
Monks launches AI engine for creative performance analysis
The S4Capital-owned company has introduced an AI-led solution designed to connect creative execution with measurable campaign outcomes.
PAFI appoints new leadership team for 2026-27
The industry body has announced a new leadership council as it continues expanding policy dialogue and stakeholder engagement initiatives.
Goafest 2026: Tribes Communications wins the sole Grand Prix on Day 1
EssenceMediacom was named 'Media Agency of the Year' while The Coca-Cola company bagged ‘Client of the Year’.
Kofluence report tracks creator economy’s formal shift
Kofluence’s latest research outlines how regulation, AI adoption and measurable brand outcomes are reshaping India’s influencer marketing ecosystem.
Ogilvy India and Google launch AI creative studio
Ogilvy India has partnered with Google to introduce a bespoke AI-powered creative platform focused on faster and scalable content creation.
KP Group launches renewable energy cricket campaign
KP Group’s latest campaign with Delhi Capitals players connects renewable energy adoption with the momentum and strategy of cricket.
MOAR Advisory appoints Sridhar Krishnan as COO
MOAR Advisory has named Sridhar Krishnan as chief operating officer to strengthen its GCC and enterprise advisory operations globally.
Ruchika Mehta launches creator-led marketing venture
Former ASPHL marketing leader Ruchika Mehta has launched CultureNXT, focusing on creator partnerships, brand IPs and AI-enabled marketing solutions.
Mahindra Group appoints Purnima Lamba as brand chief
Mahindra Group has named Purnima Lamba as chief brand officer to lead corporate brand strategy and communications globally.
True Balance launches AI-led credit campaign
True Balance’s latest campaign uses humour and relatable storytelling to position real-time credit within everyday financial situations.
Ipsos survey tracks value-driven consumer spending shifts
Ipsos India’s latest consumer pulse study highlights changing spending patterns as inflation concerns and fuel prices reshape purchase behaviour.
Kia India joins Tennis Premier League partnership
Kia India has signed a three-year partnership with Tennis Premier League to expand tennis participation, grassroots development and audience engagement.
Media hiring rises as OTT drives demand
TeamLease’s latest employment outlook indicates measured hiring growth across media and entertainment as OTT, gaming and digital content expand.
Meta’s AI-led advertising growth accelerates in 2026
WARC Media’s latest report highlights Meta’s AI-driven advertising expansion, platform performance and evolving marketer investment priorities.
South Indian Bank launches Mumbai Metro branding drive
South Indian Bank has rolled out a Mumbai Metro branding campaign to increase visibility and strengthen commuter engagement across key transit routes.
Ashish Agarwal joins Mordor Intelligence marketing leadership
Mordor Intelligence has appointed Ashish Agarwal to lead marketing and communications with a focus on AI-led growth strategies.
Digital platforms reshape Hindi film marketing strategies
Ormax Media’s latest audience report highlights the growing role of digital platforms in influencing Hindi film discovery and theatre-going behaviour.
Razorpay promotes Apuarv Sethi as chief marketing officer
Razorpay has elevated Apuarv Sethi to chief marketing officer to lead marketing, SME growth and AI-driven expansion strategies.
Siraj-inspired collection drives SNITCH streetwear collaboration
SNITCH has partnered with Mohammed Siraj to launch a streetwear-led collection centred on resilience, discipline and ambition.
Google India’s VP-marketing, Shekar Khosla named jury chair of Campaign India AI Awards
The Campaign India AI Awards recognize the pioneers setting industry benchmarks in human-led AI creativity, where AI is leveraged as a force multiplier for measurable business outcomes rather than a standalone experiment.
Reliance resQ sells relief, not repairs
Its new film turns home electronics and appliance servicing into a story about middle-class budgeting, sacrifice and emotional trade-offs.
InMobi expands tech hiring drive in Lucknow
InMobi is strengthening its Lucknow technology centre with a targeted hiring drive for senior engineering and security talent.
ASICS reframes beauty with post-exercise glow campaign
ASICS’ latest campaign positions movement as the source of natural radiance, challenging skincare-heavy beauty routines through real post-workout visuals.
Schbang wins Digital category at Cairns Hatchlings 2026
Schbang has secured a Digital category win at Cairns Hatchlings 2026 with an AI-led humanitarian concept developed under a 24-hour creative brief.
Mediatronics PR wins Artemis Health Science Foundation mandate
The communications mandate aims to strengthen visibility and storytelling for Artemis Health Science Foundation’s healthcare and social impact initiatives.
Crocs enters sandals category with W.i.S.H-led summer campaign
Crocs has launched a summer campaign in India spotlighting new sandals silhouettes aimed at Gen Z women seeking comfort-driven, style-forward footwear.
Airbnb’s Stay Your Way targets Gen Z travellers
Airbnb India’s latest campaign positions accommodation as the centre of travel identity for young, self-directed Indian travellers.
Digital ShoutOuts launches AQI attention measurement framework
The new AI-powered framework aims to help advertisers evaluate engagement quality beyond traditional digital impression metrics.
Softovac taps humour in Varun Dhawan-led campaign
LupinLife Consumer Healthcare’s latest Softovac campaign uses humour and digital-first storytelling to address digestive wellness among younger audiences.
The SportLane appoints Aaron Noronha as partner
The integrated communications agency has expanded its leadership team to strengthen digital strategy and audience growth capabilities.
Six Fields celebrates cricket fandom with new campaign
The beverage brand’s latest campaign with Anil Chaudhary focuses on fan participation and social engagement during live cricket matches.
SBI General Insurance highlights health cover in new film
The latest ‘Chuniye Bharosa, Apno Sa’ campaign film focuses on financial preparedness and rising healthcare costs for Indian families.
SNITCH reframes summer with lifestyle-led campaign
SNITCH’s new summer campaign positions the season around spontaneity, social experiences and inclusive fashion storytelling.
Varun Parikh launches scholarship for women in audio
The new initiative with Abbey Road Institute Mumbai aims to improve access for women in music production and sound engineering.
Flipkart turns heatwaves into shopping signals
Inshorts’ live weather-triggered widget transformed rising temperatures into contextual commerce moments for Flipkart’s AC sales push.
Hansa Research promotes Pramod Pawar to national role
Hansa Research Group has elevated Pramod Pawar to lead its quantitative research operations and client partnerships across India.
GBM Studios unveils integrated entertainment ecosystem
GBM Studios has launched a multi-vertical entertainment ecosystem combining talent development, production and post-production services under one structure.
Reels only create the shape of desire, finds a new Gen Alpha study
A product seen on a short-form content platform is desirable, but only deemed essential when a friend owns it, per a report from Rukam Capital.
Nat Habit tackles recurring dandruff with new film
Nat Habit’s latest digital campaign focuses on recurring dandruff and long-term scalp health through concept-led storytelling.
ITC Candyman pushes soft chews with new campaign
ITC Candyman’s latest digital campaign focuses on playful storytelling to promote its new soft chew confectionery format.
22feet appointed digital AOR for AJIO
The brand said they wanted a partner that could help them help us build a sharper, more distinctive voice across platforms.
Swiggy links IPL sixes with real-time Snapchat ads
Swiggy has partnered with Snapchat to deliver live cricket-triggered advertising tied to instant food offers during IPL matches.
Fastrack explores identity shifts with Siddhant Chaturvedi
Fastrack’s latest campaign uses humour and multiple character versions to reflect shifting identities and self-expression among young consumers.
Enormous and Nua highlight period irritation insight
The new campaign uses humour-led storytelling to spotlight how pad irritation can affect everyday emotions and experiences.
Abbott launches nutrition-led strength awareness campaign
Abbott’s new campaign focuses on healthy ageing and nutrition awareness through storytelling centred on strength, confidence and active living.
Titan launches IPL campaign for ISL audiences
Titan Company Limited has introduced an IPL campaign created exclusively for Indian Sign Language viewers across seven group brands.
Ellerton & Co. expands with Switzerland practice
The communications agency has launched a Switzerland-based European practice and appointed Gloria Montgomery to lead regional operations.
Call Me Chunky rolls out IPL humour campaign
The ice cream brand has launched four IPL-linked films highlighting its ‘Chunks in Every Bite’ proposition through humour-led storytelling.
Infinity Learn film reframes confidence for exam aspirants
Infinity Learn’s new campaign encourages JEE and NEET aspirants to embrace the mindset of achievers before examination results are announced.