Jindal Stainless appoints Madison Media as its media AOR
The appointment comes as the brand looks to expand its presence in the B2C segment.
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BOMBAYDC appoints Bibodi to lead delivery operations
BOMBAYDC strengthens its delivery capabilities with a senior leadership hire to support AI-led platform growth and global enterprise engagements.
MobiKwik launches #EverythingIsFair campaign with Rajasthan Royals
MobiKwik leverages its IPL partnership to roll out a digital-first campaign promoting UPI cashback and instant loans to young consumers.
Vi Movies & TV enters microdrama space
Vi expands its content offering by introducing microdramas through a strategic partnership, targeting mobile-first audiences and evolving viewing habits.
Art-E Mediatech wins IndiaMART social mandate again
IndiaMART reappoints Art-E Mediatech to lead its social media strategy, focusing on digital engagement and strengthening brand presence among MSMEs.
Amazon revives Aur Dikhao with integrated WPP push
Amazon India expands its ‘Aur Dikhao’ platform through a multi-layered campaign integrating media, commerce and culture to influence everyday shopping behaviour.
Sony Pictures Networks India hires Chhabra for strategy role
SPNI strengthens leadership with a senior media strategist to drive growth, innovation and new business initiatives across its evolving media ecosystem.
Rediffusion launches Rediffusion Narrative for brand integrated storytelling in the streaming era
Initial projects include a 20-part web series being developed for a major OTT platform and 10+ microdrama titles already in production
Fevicol turns India’s power game into a jingle
‘Kursi Pe Nazar’ transforms everyday ambition into musical storytelling, revisiting Fevicol’s long-running playbook of culturally rooted humour.
Chupa Chups licensing expands in India via BWO
Perfetti Van Melle appoints Black White Orange to develop Chupa Chups licensing in India across lifestyle and consumer product categories.
BLS International launches visa awareness education campaign
BLS International’s #VisaReadyWithBLSInternational campaign focuses on educating visa applicants on documentation, timelines, and application readiness across digital platforms.
Mother Dairy reframes flavoured milk as pause moment
Mother Dairy’s new campaign with Tamannaah Bhatia reframes flavoured milk as a quick pause amid fast-paced urban lifestyles.
Times Music acquires Catrack for Punjabi catalogue expansion
The acquisition of Catrack Entertainment strengthens Times Music’s catalogue strategy, expanding its Punjabi music portfolio and global licensing opportunities.
Myntra Beauty simplifies discovery with Alia Bhatt campaign
Myntra Beauty launches a three-film campaign featuring Alia Bhatt to address key challenges in beauty discovery, trust and global trend adoption.
Adobe completes Semrush acquisition for CX expansion
Adobe finalises its acquisition of Semrush, strengthening its customer experience orchestration stack with expanded brand visibility and AI-driven search capabilities.
OptimizeGEO launches AI visibility tracker for IPL
OptimizeGEO and MMA India introduce a first-of-its-kind tracker to measure how brands are surfaced and ranked by AI during IPL 2026.
BodyLovin’ taps Baba Sehgal for summer anthem
Plum BodyLovin’ collaborates with Baba Sehgal to launch a music-led summer campaign designed to make fragrance discovery more memorable and expressive.
Surya Roshni scales campaign through cross-screen strategy
Surya Roshni partners with VDO.AI to extend its campaign across CTV, OLV and display, focusing on continuity and engagement.
Goibibo blends comedy and deals in new films
Goibibo’s latest digital campaign uses humour, pop-culture parody and celebrity casting to reinforce its deals-led positioning.
Flipkart doubles down on ‘sale on sale’ campaign
Flipkart revives its SASA LELE platform with a second edition, amplifying humour and cultural cues to promote a ‘sale on sale’ proposition.
Glitchez taps Gen Z culture with humour-led film
Myntra FWD’s Glitchez launches a youth-focused campaign using humour, creator influence and cultural cues to position fashion as self-expression.
EHL appoints Ellerton for India PR mandate
EHL Hospitality Business School expands its communications strategy in India by appointing Ellerton & Co. as its public relations partner.
Chandrika enters premium segment with Soundarya range
Chandrika expands into premium beauty soaps with a sensorial campaign rooted in tradition and aimed at younger consumers in Kerala.
Havells launches music IP to nurture grassroots talent
Havells India introduces a long-term music initiative with WPP Media, combining talent discovery, mentorship and content creation across multiple cities.
Ipsos appoints Alexandre Boissy as deputy CEO
Ipsos strengthens its global leadership team with a senior appointment to oversee operations, communications and institutional engagement.
Welcomhotel ITC Dwarka appoints marketing communications lead
Welcomhotel By ITC Hotels strengthens its marketing and communications function with a new appointment to drive brand positioning and guest engagement.
Prasoon Joshi appointed chairman of Prasar Bharati
Before taking over the Prasar Bharati role, Joshi served as chairperson of Central Board of Film Certification since August 2017
Vadilal targets Gen Z with flavour experimentation campaign
Vadilal Industries launches a Gen Z-focused campaign promoting globally inspired ice cream flavours aligned with evolving consumption habits.
Chupps reframes comfort with ‘sleeping feet’ film
Chupps Footwear’s latest campaign uses a minimalist narrative and sound design to reinterpret comfort in a cluttered footwear category.
Neeraj Thakur takes charge of Outlook India as editor, following Chinki Sinha’s exit
Prachi Khanna is elevated to chief content officer across Outlook India and Outlook Business, while Deepsekhar Chaudhary becomes Outlook Business' managing editor.
EUT20 Belgium unveils team jerseys and franchise ownership groups in Mumbai
The league said the decision to launch in the city was deliberate. “When the world’s most passionate cricket audience believes in something, that belief travels,” said league chairman Robin Chaudhary.
WPP OpenDoor launches AI lens for Prime Video
WPP OpenDoor and Snapchat introduce a generative AI-powered Lens to drive personalised content discovery for Amazon Prime Video’s latest campaign.
DigiStreet Media crafts Dharav school brand identity
DigiStreet Media develops a new brand identity for Dharav High School, aligning its positioning with values-led education and future-ready learning.
Dosti Realty shifts narrative with life-centric campaign
Dosti Realty unveils a corporate brand campaign aimed at repositioning its offering around long-term well-being and community-led living experiences.
California Almonds taps cricket fandom with AR campaign
California Almonds launches an interactive, cricket-linked campaign to drive engagement and promote almonds as an everyday superfood through gamified experiences.
Safal promotes coconut water as daily recharge
Safal’s latest campaign repositions packaged coconut water as an everyday hydration solution, supported by a digital-first rollout featuring Tara Sutaria.
Kajaria campaign hits 20 million YouTube views
Kajaria Ceramics’ latest integrated campaign gains rapid traction, signalling a shift towards narrative-led storytelling in the home interiors category.
Second Sunrises campaign extends into matchmaking partnership
Jos Alukkas expands its relationship-led campaign by collaborating with M4marry to support individuals seeking second marriages through a dedicated platform.
Roblox India appoints Sunil Rao as MD
Rao was previously part of the leadership team at Amazon Web Services (AWS), where he led strategy and corporate business development across the Asia-Pacific region.
Budweiser launches ‘Let it Pour’ World Cup platform
Budweiser unveils a global FIFA World Cup 2026 campaign, combining celebrity ambassadors, fan experiences and multi-market activations including India.
Interbrand shapes Noor Mahal Autograph Collection identity
Interbrand develops brand strategy and identity for Noor Mahal’s transition into India’s first Autograph Collection hotel under Marriott International.
Audi India marks dance day with social post
Audi India taps into International Dance Day with a social-first creative, blending premium branding with a culturally relevant, high-engagement moment.
Hyphen campaign casts Kriti Sanon as SPF Police
Hyphen launches a social-first campaign featuring Kriti Sanon in a new avatar to drive awareness around daily sunscreen usage.
Adgcraft hosts communication masterclass with NACK Studios
Adgcraft expands its learning initiative with a masterclass on communication, delivered in collaboration with NACK Studios and led by Aakanksha Kulkarni.
Confiance wins Libertario Coffee India communications mandate
Confiance Communications takes on Libertario Coffee India’s strategic communications, focusing on narrative building, media presence and positioning in the specialty coffee segment.
Swiggy taps Dinesh Karthik for IPL campaign
Swiggy launches a cricket-season campaign with Dinesh Karthik, highlighting food ordering as an integral part of the IPL viewing experience.
Hero Xoom campaign rides youth appeal with Ishaan Khatter
Hero MotoCorp appoints Ishaan Khatter as ambassador and launches a music-led campaign targeting young riders with a focus on energy and self-expression.
Samsung highlights privacy display in new campaign
A new Samsung digital film leverages relatable insights around screen privacy, featuring Harleen Deol and executed by OpraahFx with Cheil India.
Palace panic meets glib marketing in iPhone 17 campaign
Apple swaps glossy aspiration for royal chaos, using palace humour to package the smartphone’s features for India’s reel-first consumers.
Sujata appliances explores emotion-led bridal campaign
Sujata Appliances shifts towards emotional storytelling with a bridal-themed campaign positioning its mixer grinder as a constant across life transitions.
Beardo revives godfather fragrance with cinematic film
Beardo returns with a narrative-led film positioning its Godfather fragrance as a symbol of authority, power and cinematic masculinity.
Havas Media turns print into fridge-led experience
Havas Media India creates an interactive print execution for Instamart and Go Zero, blending physical media with real-time brand interaction.
Powermax teams up with Shivam Dube for campaign
Powermax launches a fitness campaign with Shivam Dube, positioning its home gym equipment as tools for elite-level training at home.
Kotak811 elevates debit card through lifestyle campaign
Kotak811 partners with Schbang to position its metal debit card as a premium lifestyle product through a phased, multi-platform campaign.
Birla opus paints drives trust with ‘main bhi’
Birla Opus Paints launches a new campaign using humour and peer validation to demonstrate product performance and build consumer trust.
Abby awards 2026 names three jury chairs
The Ad Club appoints senior creative and marketing leaders as jury chairs across key categories for Abby Awards 2026 at Goafest.
Adidas originals launches ranveer singh co-created superstar
adidas Originals introduces its first India co-created sneaker with Ranveer Singh, backed by a campaign blending identity, culture and visual storytelling.
Infectious Advertising elevates Siddhartha Singh to CEO and managing partner
The appointment reflects Infectious’ commitment to nurturing talent from within.
Huace partners utopai to scale ai storytelling
Huace Film & TV partners with Utopai Studios to integrate AI-led cinematic storytelling into long-form content creation and global distribution workflows.
Jindal stainless shifts to consumer campaign with Ranveer Singh
Jindal Stainless launches its first consumer-facing campaign, using music-led storytelling and a trust marker to simplify stainless steel authenticity.
Curativity bags creative mandate for Gulf Oil Lubricants India
The account was earlier with Dentsu, which had secured the integrated media and creative mandate in August 2023.
Jockey expands ‘take it outside’ athleisure push
Jockey refreshes its ‘Take It Outside’ campaign with new styles and a wider athleisure focus, aligning with rising demand for versatile apparel.
Navi upi film reimagines breakdown as pit stop
Navi UPI extends its ‘Hurrypur’ campaign with a new film using humour and speed-driven storytelling to highlight seamless digital payments.
Imagine If launches AI-powered storytelling studio
Creative-tech studio Imagine If formalises its transition into AI-led filmmaking, positioning itself at the intersection of storytelling, technology and scalable content production.
CP Plus taps Punjab Kings for sport-led TVC
CP Plus expands its cricket-led marketing strategy with a new TVC, combining sport, storytelling and on-ground engagement to drive brand recall.
Jack Daniel’s appoints 22feet as integrated creative AOR in India
The mandate spans the full Jack Daniel’s portfolio as well as new launches in the future.
Plum teams up with Kalyani Priyadarshan campaign
The skincare brand builds a chemistry-led narrative through a celebrity partnership to drive regional storytelling and product-focused communication.
CoinSwitch uses appraisal humour in on-ground activation
The fintech brand taps into appraisal season with a culturally relevant activation designed to spark conversation around salary growth and financial behaviour.
Libas launches AI workwear brand Gerua campaign
The fashion brand enters workwear with an AI-led offering supported by a digital-first campaign targeting young professionals.
Akshay Kumar fronts Crystal Crop Protection campaign
The agri-input company launches a national campaign with a celebrity ambassador to deepen farmer engagement and highlight agricultural resilience.
Sheba campaign turns feeding into affection journey
Sheba launches a behaviour-led campaign featuring Sharvari, reframing cat feeding as a consistent ritual to build emotional connection.
Sprite launches lemon mint variant with summer campaign
Sprite introduces its first flavour innovation in India with a culturally rooted campaign highlighting mint-led refreshment and everyday summer moments.
Madhusudan launches TVC with Akshay Kumar
Madhusudan rolls out a new integrated campaign featuring Akshay Kumar, centred on trust-led storytelling and everyday cultural insights.
Vanesa enters derma-care with Kareena campaign
Vanesa expands into derma-care with a new campaign featuring Kareena Kapoor Khan, repositioning underarm care within everyday self-care routines.
Sun Pharma campaign drives heart health engagement
Sun Pharma’s ‘Heart ke Liye 8’ campaign gains traction with strong digital viewership, highlighting preventive heart health through accessible messaging.
Birla Opus scales IPL campaign with cricketers
Birla Opus Paints expands its IPL presence with a multilingual campaign featuring leading cricketers and product-led storytelling across formats.
Juhi Mittal takes north sales lead at Digital ShoutOuts
Digital ShoutOuts strengthens its regional leadership with a senior media sales hire to drive partnerships and revenue growth in North India.
Pitch update: Adidas, IBM, Bentley Motors, Red Bull India and more
Fortnightly round-up of adland’s latest account pitches, reviews and wins.
84% of consumers happy to share history if it means more relevant ads
A recent Criteo report, developed in collaboration with Ecosystm, found that while consumers are increasingly open to data-driven advertising, execution is still catching up.
Sebamed marks baby milestones with ‘Ready for the World’
The skincare brand’s campaign connects emotional parenting milestones with scientific skin development to reinforce its infant care positioning.
Shekhar Suman launches new-age acting academy
The film academy positions itself as a mentorship-led creative platform aligned with evolving storytelling formats and industry demands.
Galgotias University names Ujjwal Pratap communications director
The university strengthens its strategic communications function as it focuses on brand visibility, stakeholder engagement, and institutional positioning.
Abby Awards 2026 names jury chairs
The Ad Club appoints senior creative leaders across categories, reinforcing jury expertise ahead of Goafest 2026.
Dinshaw’s taps nostalgia for ‘Dildaari’ cone campaign
The ice cream brand uses emotional storytelling and a cricket-led narrative to spotlight product innovation centred on indulgence and generosity.
Valvoline celebrates fans in FIFA World Cup campaign
The global campaign connects fan journeys with product reliability, using storytelling to position the brand within the cultural scale of the tournament.
Tata Capital taps Shubman Gill for campaign
The financial services brand uses cultural storytelling to position business loans as enablers of entrepreneurial growth across India.
Wow! Momo proves crispiness with #EndOfDebate campaign
The QSR brand uses experiential validation and influencer-led storytelling to turn a product claim into a scalable content narrative.
Aakash launches ‘Kash Nahi Aakash’ integrated push
The test prep brand rolls out a large-scale campaign combining mass media and on-ground activations to drive engagement across urban and emerging markets.
Dish TV highlights always-on viewing in campaign
The campaign underscores reliability and flexibility in TV viewing through relatable storytelling and a multi-platform rollout strategy.
Faasos revives Pizza Wraps with Bollywood twist
The brand leverages AI-led storytelling and pop culture nostalgia to reintroduce a product format tailored for on-the-go consumption.
Tata Play Binge expands Shots with Pocket Films
The platform strengthens its short-form content play by adding new storytelling formats to drive engagement among digital-first audiences.
Godrej Industries unveils new purpose and identity
The Group aligns brand, strategy and growth ambitions with a refreshed identity aimed at building coherence across its diversified portfolio.
St. Regis Mumbai names Radhika Mathur marketing head
The luxury hotel strengthens its communications leadership with a seasoned hospitality marketer to drive brand strategy and integrated outreach.
Kelvinator uses 3D OOH to pause summer
The brand deploys an experiential outdoor installation to dramatise its cooling proposition and drive engagement during peak summer advertising clutter.
GREW Solar taps cricket stars for campaign
The solar brand uses cricket-led storytelling to position clean energy as a performance driver for India’s next generation of growth.
DS Group launches Catch Pink Salt TVC
The campaign marks Catch’s entry into salt category advertising with a product-led narrative aimed at driving awareness across mass platforms.
Industry weighs in on gaming rules reset
Stakeholders welcome clarity but flag gaps in execution, financial frameworks, and ecosystem readiness as India’s gaming rules take shape.
OPPO brings Ollie into nostalgia gaming campaign
A gaming-inspired digital push repositions a brand mascot as a cultural storytelling asset to drive engagement across diverse audiences.
Warner Chappell Music launches direct India operations
The move strengthens Warner Music Group’s integrated creator ecosystem in India, aligning publishing and recorded music under unified leadership.
First Economy secures Waaree Energies digital mandate
The mandate signals a shift towards integrated digital storytelling as renewable energy companies expand their communication strategies across markets.