Campaign India Team

Sen had stints on both the brand and agency side in a career spanning close to three decades.

As per PRCAI's SPRINT 2026 report, it expanded 11% in FY26 to reach INR 3,230 crore, accounting for 12.6% of the Asia-Pacific PR market.

As digital payments mature, its latest campaign positions payment choice as a lifestyle decision rather than merely a checkout action.

Trackk has launched a social-first brand film positioning its AI-powered investing platform as a simplified, internet-native experience built for Gen Z investors.

Scaler has launched a satirical digital campaign featuring Biswa Kalyan Rath, highlighting the risks of over-relying on AI without foundational understanding.

ASCI participated in Hyderabad's Agency 3.0 forum, bringing together agency leaders to discuss AI, self-regulation and the future of advertising.

Goodknight has launched a new television campaign for Goodknight Flash, focusing on its six-minute mosquito protection promise through a family-centred narrative.

Shunya Labs has introduced a multilingual Voice AI platform designed to help enterprises and government organisations deliver voice-led digital services across India's diverse linguistic landscape.

Taboola has extended the advertising infrastructure behind DeeperDive to help AI platforms monetise conversational user queries through performance-driven advertising.

Alpino has introduced an upgraded High Protein Oats range alongside a campaign featuring The Great Khali and Mukesh Gahlot to highlight product innovation and protein-focused nutrition.

SOCIAL's #DoosraStadium 2026 campaign combined live cricket screenings, themed food and digital storytelling to increase consumer engagement across nine cities.

BigTrunk Communications has secured Wonder Cement's integrated media mandate, covering strategy, planning, buying and performance across digital and traditional platforms.

Sattva Group's latest campaign shifts the focus from real estate to the relationships and everyday moments that shape the feeling of home.

Fortnightly round-up of adland’s latest account pitches, reviews and wins.

Amazon India is taking Beautyverse beyond its flagship event by introducing a dedicated online storefront ahead of Amazon Prime Day.

Gulf Oil Lubricants India has launched a new B2B campaign highlighting its partnerships with industrial, infrastructure and OEM customers across India.

Marsia Labs has introduced a communications platform combining AI tools, human expertise and a shared workspace for public relations teams across global markets.

Dutta previously served as head of McCann Worldgroup Mumbai.

He moves from Sunteck Realty, where he was senior vice president.

McDonald's India North & East has introduced a FIFA World Cup 2026 campaign featuring themed meals and limited-edition football collectibles for fans.

Centerfruit's latest campaign builds on its long-running brand platform with a humorous wedding story centred on its signature 'laplap' reaction.

Samsung TV Plus has expanded its FAST offering in India with the launch of Green Gold TV, bringing free children's animation to connected TV audiences.

Flipkart's latest GOAT Sale campaign features viral buffalo Don, using humour and chance to spotlight daily offers during the promotional event.

While these six brands stood out at the cricketing spectacle, as per the Ormax Trac20 research, their strategies were anything but identical.

Asian Paints has partnered with Zomato for a campaign that highlights how colours help Indians identify homes and navigate neighbourhoods.

Hyundai Motor India has launched an AI-led brand film tracing its three-decade journey through product milestones and customer relationships in India.

Astrum has appointed Harsh Shrivastava as senior advisor to expand its policy advocacy, government relations and strategic communications capabilities.

DriveU has introduced a nationwide road safety campaign and an in-app reminder feature to encourage rear-seat passengers to wear seat belts.

ITC Mangaldeep's latest campaign showcases its visually impaired fragrance testing panel, positioning inclusion as an integral part of product development.

Spotify's latest campaign highlights three personalised discovery features through films that connect historical curiosity with everyday music listening experiences.

According to its recent study, Instagram is the second-most engaging platform, reaching 71% of consumers and recording an average daily engagement of 58 minutes.

New brief comes as Del Monte sharpens its brand positioning in India while its global parent continues to navigate financial restructuring

Pahadi Story has introduced its first campaign by making independent laboratory findings publicly available ahead of the launch of its inaugural honey product.

Piramal Consumer Healthcare has consolidated its women's intimate care portfolio under the new i-choose master brand, supported by a campaign featuring Sanya Malhotra.

Efficacy Worldwide has strengthened its leadership team with the appointment of Chandradeep Kumar to drive media operations and business growth.

A look back at the ideas that earned India recognition on advertising's biggest global stage.

Aditya Birla Sun Life AMC Ltd has named Parag Murudkar as head of marketing, strengthening its brand and product communication strategy within the BFSI sector.

The Mavericks has been named communications partner for Pronto, taking on media relations while positioning founder Anjali Sardana for industry engagement.

Image Stereo has been appointed as the communications partner for LEGXI to strengthen brand visibility and awareness in India's sports collectibles market.

PROHED has secured the search engine optimisation mandate for Doozy Diamonds to strengthen the jewellery brand's organic visibility across the US market.

Wagh Bakri Tea Group has launched a new integrated campaign highlighting blend quality over the quantity of tea leaves used to make a stronger cup.

LOTTE Wellfood has extended its global partnership with Stray Kids as PEPERO's brand ambassador, with India remaining a key market for growth.

Estée Lauder has launched an India-focused campaign for its Advanced Night Repair range, featuring Harleen Deol, Jonita Gandhi and Masoom Minawala.

De Beers Group has launched a Father’s Day campaign featuring Pankaj Tripathi and his daughter Aashi, supported by a nationwide retail activation.

IICT and Wacom India have strengthened their collaboration through Manga and Anime-focused learning initiatives aimed at developing creative skills and industry readiness.

Courtyard by Marriott Mumbai International Airport has named Girish Divekar as director of sales and marketing, marking his return to the property after four years.

Vector X has unveiled a football-led campaign during the FIFA World Cup 2026, celebrating the diverse ways the sport is played and experienced across India.

ITC’s Rudrani Bose and Payal Mehra picked up the Lion in the Marketers competition.

The Department of School Education, Andhra Pradesh has renewed Bubble Breakers' integrated digital communications mandate for a third consecutive year.

MiQ has introduced new AI-powered planning, measurement and activation capabilities for Sigma, expanding the platform's data intelligence and global reach.

Bodhi Tree Multimedia has secured a Government of Assam mandate to develop and manage the state's official digital content platform.

Gracenote and PubMatic have integrated content intelligence and live sports data to improve programmatic connected TV advertising and campaign targeting.

AdLift will lead Baby Forest's AI-led SEO and content strategy, focusing on improving search visibility across traditional and generative AI platforms.

Ogilvy was honoured with Network of the Year awards for Asia, Latin America, and North America, and Campaign was there to capture the celebrations as they unfolded.

Alchemist Marketing Solutions has introduced Leadwise, a platform designed to digitise and streamline collaboration between real estate developers and channel partners.

Indriya, Aditya Birla Jewellery, has introduced a new campaign highlighting its diamond selection standards through a sparkle-led storytelling approach developed with Ogilvy.

Adgcraft Communications has announced a national public relations competition for media students as part of its fifth foundation day celebrations.

Godrej Capital has strengthened its LGBTQIA+ inclusion efforts through BeYou, mentorship initiatives and workplace programmes focused on long-term career development.

It's Spotlight has extended its personalised screen-led campaign nationwide through Cinépolis, allowing audiences to surprise loved ones across cinema screens in India.

Stovekraft has introduced a nationwide exchange initiative encouraging consumers to replace old kitchen essentials with new Pigeon products at discounted prices.

The real estate platform combined hyperlocal activations and creator-led storytelling to highlight urban space constraints across three Indian cities.

Ahead of Electricians’ Day, the brand has launched a digital film recognising electricians’ contribution to electrical safety and everyday life.

The collaboration extends the brand's long-standing partnership with the tennis ace.

The network accounted for 31% of all global billings managed by the world's major media groups at the end of 2025.

The menstrual care brand has launched a digital campaign featuring Samantha Ruth Prabhu to encourage greater awareness of cycle wellness beyond periods.

The gaming and fan experience agency has named Ishaan Arya as country manager to drive its India expansion and brand partnerships.

Pandit will lead communications, public relations and branding across the hospitality group's portfolio of hotel and lifestyle brands.

The country’s metal count remains frozen after Day 3 and Day 4 shortlists failed to convert.

The campaign uses AI-generated storytelling to highlight food safety and hygiene standards in the batter category.

The agency will oversee social media and online reputation management for Rainbow Children’s Hospital and its maternity and fertility brands.

The creative studio has strengthened its leadership team as it scales its culture-led model and AI-enabled creative ecosystem.

The new AI ecosystem combines multilingual capabilities, digital identities and cultural intelligence across 34 languages.

The consultancy has expanded its sports marketing portfolio through new branding and sponsorship mandates spanning cricket, tennis, volleyball and korfball.

The network secured the title with 3 Gold Lions, 1 Silver Lion, 2 Bronze Lions and 3 shortlists.

The communications firm has expanded its creator marketing capabilities in Asia Pacific with two regional leadership appointments.

The consultancy will lead strategic communications and media engagement for RG Hospitals across key markets to strengthen its healthcare positioning.

The agency will lead digital growth, performance marketing and consumer education initiatives for the healthcare brand in India.

The appointment strengthens Ipsos’ global communications leadership as the company focuses on reputation, stakeholder engagement and corporate positioning.

The creator economy platform plans to strengthen technology, monetisation and growth tools following its pre-seed funding round.

The gifting brand has combined artificial intelligence and emotional storytelling in a new campaign celebrating the many roles fathers play.

The acquisition marks a significant milestone in MoEngage’s journey as a global SaaS leader.

Unveiled on day two of Cannes Lions, the study's findings revealed that brands that build desire significantly outperformed counterparts, with up to 4x higher likelihood of being cited by AI.

The agency picked up a bronze for the viral ‘Don’t Look Up’ campaign for Steadfast Stationery.

Created with D&AD and Mothership Productions, the initiative aims to identify and support emerging ad film directing talent.

Ad Net Zero runs content programme at London Climate Action Week for the first time, in addition to annual presence at Cannes Lions

The current tally stands at 23.

WPP Media's relationship with Mother Dairy began with the brand's digital mandate. Following strong performance, the partnership expanded in April 2018 to include mainline media

The digital marketing automation platform is expanding its visibility through a multi-platform campaign targeting SMB owners across India.

The acquisition strengthens strongmetrics’ focus on AI-led operational efficiency while bringing AdsShare founder Harsh Sharma into its leadership team.

The agency has strengthened its leadership team with a new appointment focused on AI-led transformation, automation and performance marketing.

Marking four decades of association with FIFA, Budweiser 0.0 is bringing football fans together through immersive experiences and match screenings.

The agency will lead Instagram-focused video strategy and content creation to strengthen awareness, engagement and digital storytelling for the insurer.

Shalimar Paints has launched a digital campaign that uses storytelling to highlight dampness issues and promote preventive wall protection solutions.

The country's two Silver and two Bronze Lions suggest juries are increasingly rewarding effectiveness rooted in human insight rather than technological novelty.

Campaigns moved beyond stereotypes to celebrate fathers as caregivers, problem-solvers, mentors, and the quiet forces behind every family.

This is the agency’s second shortlist for ‘The Slooowest Vending Machine in the World’ for KitKat.

From observing high-quality work to discussing how brands survive in a social-media-driven era, Cannes Lions attendees share their expectations for the week.

India netted three shortlists in the Film Craft category and two each in the Media, Direct and Design categories.

This year, independents make up almost a third of all entries while brand participation has risen to 10%, up from 8% in 2025.

22feet’s ‘‘The Great In-Game Wedding’ for Krafton Inc transforms gaming from a perceived problem into proof of human connection.