Leslie Blount

Senior reporter, Campaign US

No sweat: How Unilever kept its brands fresh on consumers’ minds during World Cup

No sweat: How Unilever kept its brands fresh on consumers’ minds during World Cup

With 35 brands and 120 markets, the CPG conglomerate is taking advantage of the global stage.

Nike rewrites playbook with 2026 World Cup campaign

Nike rewrites playbook with 2026 World Cup campaign

Wieden+Kennedy’s six-minute film features more than 30 global stars, launching a massive ecosystem that expands the Nike Football Universe.

Oscars roundup: Watch cinematic spots from Disney, Panera, Coinbase and more

Oscars roundup: Watch cinematic spots from Disney, Panera, Coinbase and more

Brands celebrated the film industry’s biggest night by creating some award-worthy spots of their own.

ICC Women’s World Cup win, Kumbh Mela make it to Google’s global Year in Search roundup

ICC Women’s World Cup win, Kumbh Mela make it to Google’s global Year in Search roundup

Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.

Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout’ searches

Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout’ searches

The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.