Peroni reviews global creative account as “agency landscape has evolved”
Four agencies have been shortlisted for the account.
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WPP integrates Google Earth AI into WPP Open
Integration follows the $400 million Google Cloud partnership announced in October.
Bentley Motors gears up for creative review
The account is currently serviced by a bespoke Omnicom team, formerly from Interpublic Group’s IPG-X, which won the account in 2022.
WhatsApp and Facebook team up with Arsenal to celebrate football group chats
Global partnership includes hero film and in-person and digital experiences for fans.
Qatar Airways launches global creative review
McCann UK is the incumbent.
Publicis Groupe acquires creative analytics platform AdgeAI
AI platform measures creative performance.
Omnicom hoovers up Dyson's $500m global media account
WPP, Publicis and Omnicom battled for the business in the final round.
Accenture Song links staff promotions to AI use
Accenture and Accenture Song aim to be the most "client-focused, AI-enabled" place to work.
Publicis hires former WPP Studio X global chief operating officer Sean Palmer
Palmer relocates to London after 20 years at rival WPP.
Amazon Ads unveils ‘Creative Agent’ chatbot to create “polished, professional-quality” ads
Tool can support ideation, scriptwriting, images and music.
Publicis partners Decentriq for confidential data to support AI
Tie-up is intended to create better measurement and audience integration, without compromising privacy.
Google criticised after blocking measurement comparing YouTube and TV
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
WPP Open unveils AI Agent Hub to make 'agency expertise available to entire business'
Hub launches with four 'Super Agents'.
OpenAI hires creative leadership from Google and Apple
Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
WPP defers some pay reviews to 2026
It is understood the deferral affects all WPP networks.
WPP Media consolidates Henkel’s $825m media business across Europe
Omnicom and WPP went head-to-head for the business.
WPP CEO Cindy Rose appoints Conrad Persons as chief of staff
He was promoted to CEO of Grey London in April.
Omnicom looks to scale back DDB network amid ‘rigorous’ review of brands
76 years after Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.
WPP launches Open Pro for marketers to create campaigns without an agency
Holding company claims the tool does not replace agency work.
Jaguar Land Rover shortens pitch list to three as global review heats up
Accenture Song, Omnicom, Publicis and WPP have been battling for the account.
Publicis Groupe’s global chief production officer James Morris departs
Morris joined the holding company in January 2024.
Haleon splits global creative account with WPP and Publicis Groupe
The review consolidates the business from three holding companies into two.
‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry
Oteh spoke at Campaign Live in her first UK interview since taking charge.
Lego ad calls 'play' with array of characters performed by Tom Holland
Film directed by Los Peréz and features Holland’s brothers.
Wikipedia parent set to pick Spin as social media agency
Shop will create social video campaigns for the online encyclopedia.
Google’s AI Mode will ‘fundamentally redefine’ digital ad industry
Adland reacts to Google's latest update after AI Overviews lead to a 79% drop in click-through rates to websites.
Omnicom’s Duncan Painter to lead data reorganisation ahead of IPG takeover
Painter currently leads Omnicom's commerce business, and previously led Flywheel and Ascential.
Microsoft AI CEO: Bigger organisations are ‘starting to feel the pressure’ from AI
Mustafa Suleyman was joined on the stage at Cannes by Colleen DeCourcy to discuss how AI will democratise creativity and the importance of ‘friction’.
GroupM to merge agency brands into single P&L
WPP to 'sunset' agency specific job titles in the shake-up.
Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand
Accenture Song is the incumbent on the account.
Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’
Studio.One makes its debut with several ex-AKQA staffers.
Mark Read: 'AI will unlock adland's productivity challenge'
AI to 'touch' every corner of WPP, says Read, as Google touts UK investment.
Keeping the creative fire alive in a global network
Global chief creative officers weigh in on cultivating creativity without losing identity in a large agency network.
Recently launched Google Ads tool to help advertisers monitor carbon emissions
The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.
Coca-Cola media business contract lies between Publicis and WPP
Incumbent WPP first won the business in 2021, and formed a bespoke unit called WPP Open X dedicated to the beverage brand client.
Interpublic Group sells RGA
After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.
Two more senior leaders depart AKQA
Ron Peterson and Johnny Budden have resigned from the WPP agency, making six departures since founder and group CEO Ajaz Ahmed left.
M&C Saatchi details global rebrand and strategy shift focusing on 'cultural power'
Rebrand will officially launch in March 2025 as agency celebrates 30th anniversary.
AKQA Group CEO Ajaz Ahmed resigns after 30 years
Ahmed founded the business in 1994. It was acquired by WPP in 2012.
X transparency report reveals harmful content data
Elon Musk’s 'free speech' social platform discloses its content moderation practices.
Publicis Groupe buys Mars United Commerce for undisclosed sum
The acquisition follows Publicis Groupe’s purchase of Influential this summer.
Was WPP right to give Elon Musk a platform at Cannes Lions?
Elon Musk’s presence at Cannes Lions sparked debate along the Croisette and across adland.
Elon Musk on artistic ads, 'foolish' posts and telling advertisers to go F themselves
The chief technology officer at X told WPP's Mark Read advertisers were 'insisting on censorship' at the time that he unleashed an expletive-led response to them.
Media buying among 'first areas to go' with rise of AI, says MediaMonks co-founder
Wesley ter Haar likens media buyers to “early 2000s travel agents”.
What happened at Super Bowl LVIII? Seven standout marketing moments
From bossy owls and ‘Mayo Cats’ to Taylor Swift and Beyoncé internet frenzies, here's a quick recap from the biggest day in the US advertising calendar
The marketing horoscope—what kind of marketer are you?
It turns out that astrology is the reason you couldn’t focus last Thursday. Forget data scientists and AI modelling. Find out your perfect role and optimal productivity time based on the stars
X/Twitter one year on: Site traffic is up 22.3%
X/Twitter is a sinking ship, with some putting a six-month countdown on Linda Yaccarino’s job. But what does controversy actually do for its popularity?