Your packaging is talking. But is it saying the right things?
With unboxing culture and AI-powered shopping on the rise, packaging speaks before brands do—and increasingly, it’s the only pitch that matters, per an Elmwood report.
With unboxing culture and AI-powered shopping on the rise, packaging speaks before brands do—and increasingly, it’s the only pitch that matters, per an Elmwood report.
As rivals cut routes, freeze spending and brace for higher fuel costs, Tony Fernandes doubles down on expansion with a new airline, a 150-aircraft Airbus order and a contrarian marketing strategy.
A brand can pour in millions into paid media, but without strong organic signals, it's merely amplifying weak creative, says VaynerMedia's global president.
WPP Media, the incumbent, did not defend the account.
The remit spans Singapore, China, Hong Kong, India, Indonesia, and Taiwan.
In eight years, Hyrox grew from a 700-person debut in Hamburg to a defining sports marketing story in Asia-Pacific. Campaign breaks down the brand strategy behind fitness's fastest-growing phenomenon.
Built on nearly 500 AI-made sites and 115 Android apps, the ad fraud scheme built a fake web to drain advertiser dollars, IAS said.
With the $13.5 billion deal now awaiting its final EU approval, we break down the key milestones that have shaped the industry-defining merger.