Marielle Descalsota

Your packaging is talking. But is it saying the right things?

Your packaging is talking. But is it saying the right things?

With unboxing culture and AI-powered shopping on the rise, packaging speaks before brands do—and increasingly, it’s the only pitch that matters, per an Elmwood report.

AirAsia bets on new airline launch despite geopolitical tensions and jet fuel volatility

AirAsia bets on new airline launch despite geopolitical tensions and jet fuel volatility

As rivals cut routes, freeze spending and brace for higher fuel costs, Tony Fernandes doubles down on expansion with a new airline, a 150-aircraft Airbus order and a contrarian marketing strategy.

'You’re spending media behind creative that doesn’t work': VaynerMedia's Marcus Krzastek

'You’re spending media behind creative that doesn’t work': VaynerMedia's Marcus Krzastek

A brand can pour in millions into paid media, but without strong organic signals, it's merely amplifying weak creative, says VaynerMedia's global president.

Omnicom lands IBM's global media account

Omnicom lands IBM's global media account

WPP Media, the incumbent, did not defend the account.

DBS calls creative agency review across six markets

DBS calls creative agency review across six markets

The remit spans Singapore, China, Hong Kong, India, Indonesia, and Taiwan.

How Hyrox built a $130-million brand by turning fitness into a marketing engine

How Hyrox built a $130-million brand by turning fitness into a marketing engine

In eight years, Hyrox grew from a 700-person debut in Hamburg to a defining sports marketing story in Asia-Pacific. Campaign breaks down the brand strategy behind fitness's fastest-growing phenomenon.

Google, IAS bust AI ad fraud scheme infecting 25 million devices globally

Google, IAS bust AI ad fraud scheme infecting 25 million devices globally

Built on nearly 500 AI-made sites and 115 Android apps, the ad fraud scheme built a fake web to drain advertiser dollars, IAS said.

Omnicom-IPG merger nears completion: Here’s the full timeline

Omnicom-IPG merger nears completion: Here’s the full timeline

With the $13.5 billion deal now awaiting its final EU approval, we break down the key milestones that have shaped the industry-defining merger.