Jeff Shafer, Lenovo's global exec, on why the tech major doesn't treat FIFA as a media buy. Yes, it’s invested in the most valuable brand real estate on Earth but being just another logo on the pitch would miss the point.
Takeshi Sano pledges execution-led transformation as the group tackles a sweeping international overhaul.
The DSP pushes back on Omnicom’s audit as routine oversight, even as its shares tumble around 7% in intra-day trading.
Exclusive: The three-year mandate spans brand and performance media planning and buying.
EXCLUSIVE: After months of uncertainty over its overseas operations, Dentsu has ruled out a comprehensive partnership, announcing sweeping management changes as it reports its steepest annual loss on record.
Remit spans Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America.
Dentsu says it has made no announcements on its international business, after reports that talks to sell the unit have collapsed.
Omnicom leaders rise to the top of the pecking order as details about new leadership across India, Australia and New Zealand emerge.
The year-end dividend is “undetermined” as the company braces for a heavy fourth quarter, when it will book the bulk of its ¥28 billion restructuring costs.
Anita Kotwani, who was named Dentsu's chief client officer, South Asia, in March 2023, has reportedly stepped down.
Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.
When a Marriott ballroom in Tokyo turned into a ‘mini Super Bowl’ for Enhypen fans, it was long-term brand play.
The role will not be replaced. Maness announced her exit at a town hall in New York.
EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets, its biggest marketing investment yet.
The company is willing to make “bold” structural changes to overhaul underperforming overseas operations.
“Limiting DMs is basic. If Meta cared about teen safety, accounts would be hidden by default and only visible to approved contacts. That’s just common sense.” As Meta touts new protections, critics call the update surface-level and overdue.
At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.
Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny works, short-form is trickier than it looks, and why the best films sell more than just a feeling.
Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.
“Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human minds.
As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across APAC weigh in on the potential impact on the region's landscape and what it means for agencies.
Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.
In a major overhaul, Ogilvy has consolidated its expertise across 16 markets with 550 specialists to streamline social marketing. Jeremy Webb will lead the offering.
Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.
EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.
The Enforcement Directorate seized cash, gold, and documents in an alleged embezzlement case that also involves Suumaya Industries.
Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.
The shift comes as Apple grapples with plunging iPhone sales, prompting a bold pivot to bring Apple News ad sales in-house. The big question: what’s in it for publishers?
Leo Burnett Australia, Saatchi & Saatchi Australia, and Publicis Worldwide Australia are among the agencies who have severed ties with the publication triggered by a male-dominated 'Work 2024' feature.
SOUNDING BOARD: Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the planet: big tech, the agencies using it, or the brands profiting from it?
This might be a brutal hit for brands vying for attention in a fiercely competitive market.
The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.
EXCLUSIVE: Ooi, the OMG Malaysia CEO, steps into the regional role left vacant by James Hawkins' departure in April.
Green, who currently leads Accenture Song's Australia and New Zealand operations and holds the CEO title at The Monkeys, will relocate to New York to take the helm.
China's faltering economy and a strong US dollar are creating headwinds, while India emerges as the region's shining star.
A recent report by Adalytics exposed that many ads for Fortune 500 brands—including Amazon and Apple—were placed alongside harmful content. Campaign speaks to APAC leaders about the need for a nuanced approach that blends technology with human expertise.
A string of high-profile ad campaigns from Google, Apple, and Toys "R" Us that prioritise automation over human-led creativity have struck a sour note. Campaign discusses brand lessons from recent debacles.
After sustained pressure from environmental groups, B Lab has revoked Havas' B Corp certification, citing violations of core values due to the agency's association with Shell.
Omnicom's Q2 2024 earnings surpass estimates on the ad market strength. But while the group achieved strong revenue gains globally, APAC remained soft.
Asia Pacific joins the Clean Creatives movement with 67 regional pledges. To mark this occasion, the anti-fossil fuel campaign group has released a new film, lampooning the advertising industry.
The agency group beat Wall Street estimates for the March quarter, with key sectors like advertising and media, precision marketing, experiential and healthcare fueling the ascent.
The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first
The ongoing uproar raises the stakes for Messi's brand collaborations with Louis Vuitton, dairy brand Mengniu, baijiu major Chishuihe, and delivery giant J&T Express, among others.
The promotional blitz by Tatler featured Messi’s face right in the middle of all marketing material, leading fans to expect his magic on the field. Minister Kevin Yeung says spectators can contemplate independent legal recourse
After a year of mass layoffs, the company is more profitable than ever
26 B Corp certified agencies demand B Lab to reconsider Havas' B Corp status over the Shell partnership
For a generation losing interest in sex, Skyn creates whispers of intimacy and hushed desires for a deeper connection in its latest Christmas offering. Here’s an exclusive peek
Apple doesn’t advertise, it narrates. Watch the nearly four-minute film that is easily a contender for the year's best Christmas ad
Available in over 100 countries, Lux has had a remarkable turnaround in revenue and revived its brand power. Celebrating the centenary on a high, global CMO of personal care, Samir Singh spills the recipe for success and breathing new life into time-honoured brands
The new tool allows customers to generate photos from word prompts and is solely trained on Getty Images’ own licensed images with full protection and usage rights
Clearly innovation at F1 isn’t just limited to what’s under the hood—it extends to every aspect of the sport, including the way in which champions are celebrated
Climate campaigners had called on agencies to drop out of the media review, saying PR and advertising firms are aiding oil companies in delaying climate action
Audrey Kuah takes over the role left vacant by the exit of Annette Male in 2021. Global president and EMEA CEO Ewen Sturgeon was heading both regions in the interim period
From wickets to wallets, HSBC and agency partner Wunderman Thompson nurture nostalgia in their latest global work. Campaign exclusively chats with the brand's global CMO on the creative journey and hitting an all-rounder with Virat Kohli
Mastercard's global CMO tells Campaign that if marketers don't rise above the sea of sameness and the clutches of traditional marketing, they'll be history
The Tokyo District Court has found Shinichi Ueno guilty of bribing a Tokyo Olympic official for soliciting favours and noted
Luma, opening on 29 June in collaboration with the distinguished local F&B giant Lubuds, will host chefs, mixologists and experiences from around the world
As the fastest-growing capability within the FCB Group, Six enters the mobile-first, digital-first India market with a 35% business growth rate target in Y1
Without announcing a name, the billionaire tweeted, “She will be starting in ~6 weeks!”
The latest move is seen as an accelerant for creating X— Elon Musk's vision of the 'everything app' and is consistent with the new owner's bid to let go of the old company and its brand value
Charges are centered around companies and individuals illegally colluding in assigning contracts for the test events and the actual Games—trial and sentencing to follow
WATCH: TBWA rolls out the second 'Shot on iPhone' film of 2023, this time in partnership with multi-award winning Indian director Vishal Bhardwaj
As Japan continues the crackdown on all parties tainting the Tokyo Olympics 2020, Dentsu stands to be suspended from bidding for Tokyo and Osaka government contracts for a year
The arrests come after months of investigations into alleged corruption in the planning and sponsorship of the Tokyo Games held in 2021 after a pandemic-driven postponement
Dentsu joins rivals Hakuhodo and ADK in admission to collusion in the widening Tokyo Olympics bid-rigging and bribery case, but says there is "no factual basis for claims any employees have been arrested"
While Google and Meta deal with slowdowns, Amazon's advertising business, still a small fraction of the overall sales, grew 19% in the fourth quarter
The news comes less than a month after ADK Holdings voluntarily confessed its culpability in the widening scandal, meanwhile Dentsu denies any knowledge of collusion
The marcomms industry understood the assignment, followed the brief, and let music stay rent free in their head, just like an NFT. Here’s what the industry folks have been listening to this year
Done on more than 7,500 respondents, the study aims to be a practical guide to bridge the gaps in the current Pride marketing model
The ever-widening graft case of last year's Tokyo Olympics has Dentsu, ADK and Hakuhodo's offices being searched on grounds of rigging bids for test events
If inspiration and ideas don’t follow the clock, and the ad industry is itself built on all-nighters and takeaway dinners, should creatives be measured against output or by a 9am presence in the office?
The company "maintained momentum" in the third quarter, however, Asia-Pacific affected by China’s zero-Covid policy-driven slowdown remained the slowest growing region for the agency
The campaign celebrates cricket's contribution to culture, samosas, snags and sweet memories
Musk assures advertisers that Twitter ads won't be linked with any inflammatory content, saying: "Let us build something extraordinary together"
This marks the end of the marketer's second stint with the global bank
With more brands slapping on eco-friendly promises that may, or may not be true, can sustainable marketing be a bigger part of the solution and less of the problem?
By cashing in on Coca-Cola's cheque, is COP27 inviting conversation and giving an opportunity for reflection or is the climate change summit becoming a part of the greenwashing problem?
Eugene Lee opens up in a wide-ranging interview about its upcoming 2022 FIFA campaign, leveraging creativity, the metaverse, their menu and his own marketing role
The evergreen appeal of a cute animal can easily translate to ad deals, lucrative brand partnerships, and hundreds of thousands of followers. Here's why pet influencers are a goldmine for brands
There won’t be any innovation when Apple unveils the latest iPhone 14 on September 7, at least that’s what Samsung wants you to believe
Williams is as much a master on court as she is off-court when signing major brand deals and honing her personal brand. Brand experts pick out lessons to pick up from the tennis legend
The brand is the latest retailer to come under flak amid a surge in consumer patriotism in China and growing geopolitical tensions
The bank's global head of customer on why brand support for the queer community can risk being 'performative' when initiatives start and end during Pride Month