Tanvi Shah

Diary of a Young Creative: A legacy brand, freelancing, and experimenting with AI

Diary of a Young Creative: A legacy brand, freelancing, and experimenting with AI

Independent senior copywriter & scriptwriter talks about a week filled with a rebranding campaign, articles on creativity, and cold emails

Transparency: A critical ingredient for brands to ride the wellness boom

Transparency: A critical ingredient for brands to ride the wellness boom

As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says Design Bridge and Partners' senior brand strategist.