The Diet Coke frenzy: Communications magic or collective craving?
Despite shortages and social chatter, loyalists aren’t switching brands. This highlights how habit, identity and cultural cachet now intersect.
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The India-EU trade deal is not the beginning of India’s global story
Rather, Upasna Dash argues, it marks the moment the world started paying closer attention to the capability story India was already writing.
When interesting AI work often gets lost in translation
It is time to reframe AI and why the world’s most transformative technology needs a new language.
From messaging to movement: Why policy advocacy is the future of brand communications
To be successful, policy advocacy must be a part of a broad brand narrative, working in collaboration with PR, content, design, and stakeholder teams, argue Jajabor Brand Consultancy's executives.
Rethinking brand engagement in the age of responsible advertising
Social media limits can spark marketing ingenuity. Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant likes and embrace lasting connections.