Advertising Marketing

Campaign India Team

Jan 08, 2024

Moves and wins roundup: Week of 8 January

Read about the latest news in the marcomm world including updates from Liqvd Asia, Performics India, Terra, Pocket FM, Cleartrip, MyMuse, ^ a t o m network, Ace Turtle, Unilever, Way2News, Swiggy Instamart, Warner Music, Younion and Zee News

whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0

Priya Nair

Pradeep Mukim

Arindam Roychowdhury

Nirmal Karthikeyan

Abheek Chatterji

Minhaz Fatima

Suyog Gothi

Sachin Paliwal

Anirban Roy

Chetan Sharma

Tapasya Sharma

Vivek Ballabh

Nitin Kataria

Sujal Parekh

Campaign compiles a new 'Move and win roundup' as each week progresses.
This edition will cover 8-12 January.

Warner Music India elevates Sujal Parekh

Warner Music India has announced that Sujal Parekh has been elevated as general manager, operations, Warner Music India and South Asian Association for Regional Cooperation (SAARC). He will report to Jay Mehta, managing director, Warner Music India and SAARC territories.

Liqvd Asia bags marketing mandate for DFIL brand INFIMO

Devyani Food Industries (DFIL) has collaborated with Liqvd Asia (LA) to spearhead the brand's end-to-end marketing initiatives for INFINO, a premium ice cream brand it has launched in India. The mandate includes creative, digital content, PR, digital media and offline media with an aim to capture the burgeoning market for premium ice creams in India and ensure a comprehensive and impactful launch.

Connect OOH gets Nitin Kataria

Connect OOH has announced the appointment of Nitin Kataria as assistant vice president for South India. He will be responsible for further strengthening the company's presence and delivering unparalleled solutions to clients in the region. Kataria moves from Moove, where he was lead - sales. In a career spanning over 16 years, he has also worked with Big FM, Outlook, Posterscope, Cheil, and Kinetic, among others.

Vivek Ballabh joins Performics India

Performics India has announced the appointment of Vivek Ballabh as senior vice president - growth solutions. Ballabh moves from EssenceMediacom where he was AVP - client services. Previously, he has served stints at OMD Worldwide, Wavemaker, Webchutney, Razorfish, Cheil Worldwide and Digitas in the course of his 22 years in the digital industry.

Terra appoints Tapasya Sharma

Terra has announced the appointment of Tapasya Sharma as global head of marketing and digital. In her new role, She will lead the marketing and digital initiatives for the personal care products manufacturer globally, with a focus on enriching the brand's presence in existing and growing markets through effective communications and immersive brand engagement strategies. Sharma is set to play a crucial role in nurturing the brand’s growth, particularly in the Indian market, where the brand aims to connect with more consumers seeking high-quality baby care products.

Cleartrip appoints Chetan Sharma

Cleartrip has appointed Chetan Sharma as head of digital marketing. He updated his LinkedIn profile to reflect his move. Sharma moves from Wakefit, where he was vice president online revenue and demand. In a career spanning over 16 years, he has also worked with Times Internet and Simpl, among others.

Anirban Roy joins Swiggy Instamart

Anirban Roy has joined Swiggy Instamart as vice president - category, revenue and growth. Roy updated his LinkedIn profile to reflect his move. He moves from Amazon, where he was head - performance marketing. In a career spanning over 21 years, he has also worked with ITC and PepsiCo, among others.

Sachin Paliwal exits Zee News

Sachin Paliwal has exited Zee News. He was the marketing lead. Paliwal joined the media organisation in 2021. In a career spanning over 15 years, he has also worked with NDTV, BARC and Times Television Network, among others.

MyMuse appoints Minhaz Fatima

MyMuse has appointed Minhaz Fatima as head of brand communications. The appointment comes in as the company looks to scale its business and brand marketing efforts across channels in the coming year. In her new role, Fatima will play a pivotal role in shaping the brand in the sexual wellness category. She joins MyMuse after a stint at Fi where she headlined the launch of the banking app. Previously, Fatima has also worked with creative agencies like Jack in the Box Worldwide and Dentsu Webchutney Bengaluru.

^ a t o m network appoints Abheek Chatterji

^ a t o m network has announced the appointment of Abheek Chatterji as chief business officer. Chatterji will work closely with Abhik Santra, director and CEO, and Yash Kulshresth, chief creative officer, ^ a t o m network to look after the business functions across Mumbai and Delhi offices and expand to Bengaluru in the coming months. He moves from Dentsu Creative, where he was the vice president, West. In a career spanning over 15 years, he has also worked with Rediffusion Y&R and Ogilvy, among others.

Nirmal Karthikeyan joins Way2News

Way2News has announced the appointment of Nirmal Karthikeyan as regional sales head for the Southern India region. He moves from Jio Cinema, where he was senior manager. Karthikeyan will be responsible for strengthening Way2News’ footprint and growth in key south markets. Furthermore, he will spearhead the strategic promotion and monetisation efforts of the news platforms language inventory.

Unilever elevates Priya Nair

Priya Nair has been elevated at Unilver as president - beauty and wellbeing. Nair was previously the global chief marketing officer for the beauty and wellbeing business. She has been with Unilever for over 28 years and joined the organisation in 1995 as consumer insights manager.

Pradeep Mukim joins Ace Turtle

Ace Turtle has announced the appointment of Pradeep Mukim as chief commercial officer. Mukim will lead the sourcing function and outlet business, and drive strategic initiatives for Ace Turtle. Prior to this, he was co-founder and CEO, Onip Lifestyle. He has also worked with Reid & Taylor India, Reliance Brands, and VF Corporation.

Pocket FM appoints Suyog Gothi

Pocket FM has announced the appointment of Suyog Gothi as VP and India country head. In this role, Gothi will spearhead the company's operations in India, working closely with co-founders Rohan Nayak and Nishanth KS. Gothi joins Pocket FM from PhonePe, where he last headed the merchant lending division.

Younion gets Arindam Roychowdhury

Younion has announced the appointment of Arindam Roychowdhury as vice president - strategic growth. Roychowdhury moves from Red Bangle, where he was vice president - business development. He has also worked with Dentsu, Fountainhead MKTG, and VMLY&R Encompass.

Source:

Campaign India