India’s first report on the future of beauty and personal care marketing: built from primary conversations with the founders, CMOs, platform leaders and others shaping the industry.
Featured Voices & Brands
Insights from leaders across FMCG, D2C, platforms, investors, and design studios
Contributors
30+ Voices shaping the conversation
Leaders from across the beauty & personal care ecosystem - brands, platforms, investors, analysts, creators, and design studios - share their perspectives.
EXPLORE THE CHAPTERS
Throughout this report, we’ve examined not just where Indian beauty marketing stands today, but where it is headed. For this chapter, we have specially asked some specific, future- facing questions to brands, platform leaders, creative and influencer agencies, and strategists. Read their answers here.
ABOUT THE REPORT
Campaign India's first-ever Knowledge Report
India’s beauty market is on track to hit $40 billion by 2030, but marketing is evolving even faster. D2C brands are outpacing legacy players; ingredient transparency is now the baseline; influencer marketing drives brand-building; and quick commerce and Tier 2/3 India are reshaping discovery and aspiration. Packaging, too, has become central to loyalty and premiumisation.
Beauty Decoded is Campaign India’s first-ever knowledge report. Beauty Decoded is built entirely on direct conversations, with over 30 stakeholders across FMCG beauty brands, D2C skincare companies, online retail platforms, design studios, influencer agencies, and investment firms. The result is a beauty marketing report that goes beyond trends into strategy, culture, and the decisions that will define the next chapter of Indian beauty.
Get Access
Two ways to read Beauty Decoded
Read chapter one
The Design chapter of Beauty Decoded which talks about how beauty branding and packaging design has become a powerful tool in Indian BPC marketing — is available as a complimentary preview. Simply register below and read it.
READ THE FIRST CHAPTERGet the complete report
The full Beauty Decoded report which covers in-depth chapters on trust, discovery, the creator economy, evolving consumer identities, fragrance, and the future of beauty marketing in India releases exclusively to Campaign India’s subscribers.
Subscribe Now