marten pieters

ISA Global CEO Conference: The Marten Pieters formula - ‘Befriend VUCA’
Oct 31, 2013
Campaign India Team

ISA Global CEO Conference: The Marten Pieters formula - ‘Befriend VUCA’

The Vodafone India MD and CEO said brands must look at details as well as the big picture, and remember that ‘consumers bend only if there's something worth picking up’

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