Watch the films here
Amazon India has rolled out a campaign '#HarPalFashionable' (stay fashionable every moment) featuring actor Ananya Panday to showcase its range of fashion offerings and the convenience of online shopping.
The films through Panday highlight the essence of staying fashionable at every moment. Through Panday, the first two film aims to take on the perception that Amazon isn't a destination to shop fashion and beauty products. The third film is for Amazon's 'Wardrobe Refresh Sale'.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.
.png&h=268&w=401&q=100&v=20250320&c=1)
A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.
_20230221061156.png&h=268&w=401&q=100&v=20250320&c=1)
