Campaign India Team
May 29, 2023

Ananya Panday takes her fashion to new heights with Amazon

Watch the films here

Amazon India has rolled out a campaign '#HarPalFashionable' (stay fashionable every moment) featuring actor Ananya Panday to showcase its range of fashion offerings and the convenience of online shopping. 

 

The films through Panday highlight the essence of staying fashionable at every moment. Through Panday, the first two film aims to take on the perception that Amazon isn't a destination to shop fashion and beauty products. The third film is for Amazon's 'Wardrobe Refresh Sale'.

 

 

 

 

Source:
Campaign India

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