Capri Loans has rolled out a campaign 'baat sapno ki hai' (it's all about dreams), featuring cricketers Hardik Pandya, Kane Williamson and Shubman Gill to highlight its financial offerings.
Conceptualised by Salt Brand Solutions, the film showcases Pandya telling Gill that he never thought they would win the tournament (referring to the 2022 IPL). Gill shares that they had visualised winning with a trophy amongst us team members. The film ends with Gill, Pandya and Williamson, stating that in the end it's not about money but about dreaming big.
Mahesh Chauhan, agency head, Salt Brand Solutions, said, "We were pleased with the execution of the project. The team at Picasso is creative, patient and highly efficient."
Kabeer Khurana, co-founder, Picasso Cinematics, said, "We're excited to have worked with such talented individuals on this project and to have produced a TVC that captures the essence of Capri Loans' services while showcasing the skills of these amazing cricketers."
Nakul Roshan Sahdev, co-founder, Picasso Cinematics, said, "Our team worked tirelessly to create a visually stunning advertisement that we're sure will resonate with audiences."