Watch the film conceptualised in-house here
Cashkaro, a cashback and coupon site, has rolled out a campaign titled #CashOverCoins.
Conceptualised in-house, the film takes a dig at Cred's ads featuring celebrities, and also Magicpin (the brand that initially took on Cred's rewards points ad featuring Rahul Dravid).
The campaign consists of a film which is shot on a set similar to Cred. CashKaro claims that it gives users actual money on each transaction made via the site.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The Campaign India Digital Crest Awards (CIDCA) return in 2025 for their sixteenth edition, carrying forward a proud legacy of recognising India's most innovative, effective and result-driven digital marketing campaigns
As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance shape digital advertising strategy.
Naming a brand needs science, not serendipity; blending a methodical approach, linguistics, semiotics, consumer psychology and strategic foresight.
WARC's 'Future of Commerce Media' report pegs global retail media ad investment this year at $174.9 billion, up 13.7% year-on-year.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
