The Work
Campaign India Team
May 01, 2021

Cred gets Javagal Srinath, Venkatesh Prasad, Maninder Singh and Saba Karim to form a boy-band

Watch the film conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama, and DDB Mudra here

Cred has released the fourth film part of its 'great for the good' campaign. 

After the usual introduction by actor Jim Sarbh about how Cred coins are useful, this film features former Indian cricketers Javagal Srinath, Maninder Singh, Saba Karim and Venkatesh Prasad. The quartet are part of a song which aims to introduce the cricketers as the OGs of the 90s.

This campaign has been conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama, and DDB Mudra.

Also read:
 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

2 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Haleon splits global creative account with WPP and Publicis Groupe

3 Haleon splits global creative account with WPP and Publicis Groupe

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

4 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Marketers shift focus from sparkle to substance at SMARTIES 2025

5 Marketers shift focus from sparkle to substance at SMARTIES 2025

Grey’s global CEO Laura Maness departs

6 Grey’s global CEO Laura Maness departs

Edelman makes global leadership changes

7 Edelman makes global leadership changes

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

8 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Trust is the new creative brief

9 Trust is the new creative brief

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

10 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

Related Articles

Zeenat Aman uses Cred's Rupay-UPI feature to 'buy everything except love'
The Work
Aug 02, 2023
Campaign India Team

Zeenat Aman uses Cred's Rupay-UPI feature to 'buy ...

Red Label's heart-touching film works on the sense of smell
Advertising
Feb 28, 2024
Campaign India Team

Red Label's heart-touching film works on the sense ...

MMGB: Brooke Bond makes Venkatesh Prasad and Aamer Sohail 'break barriers', discuss WC 1996 spat
The Work
Sep 24, 2018
Campaign India Team

MMGB: Brooke Bond makes Venkatesh Prasad and Aamer ...

Kiara Advani's work goals Stayfree of stress during periods
The Work
Feb 24, 2023
Campaign India Team

Kiara Advani's work goals Stayfree of stress during ...

Just Published

When the sellers of joy become its custodians
Advertising
17 hours ago
Campaign India Team

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Five rules for crafting a high-impact festive campaign
Opinion
18 hours ago
Vikas Shah

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

When creativity meets code: The human algorithm problem
Advertising
19 hours ago
Shannon Tellis

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

Apple keeps crown as world’s top brand, even as value slips
Advertising
19 hours ago
Staff Reporters

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.