Kiara Advani leaves her wedding with a car-full of memories and Manyavar Mohey

Mohey, the bridalwear brand from Manyavar, has rolled out its latest film as part of its ongoing #DulhanWaliFeeling.

 

The film features actor Kiara Advani. 

 

Conceptualised by Shreyansh Innovations, the film shows Advani play the role of a modern day bride. As she's exiting the wedding, she looks to replace the gifts in the trunk of her boot with prized possessions from her younger days. Her husband and father-in-law help her do the same. 

 

Vedant Modi, chief marketing officer, Vedant Fashions, said, “Kiara, whilst deeply rooted with her tradition, is  also the new age Indian woman that brings out our powerful messaging in the most confident manner. Mohey has been conceptualised for the confident and bold Indian brides who live life to the fullest and we believe the essence of our #DulhanWaliFeeling has been beautifully portrayed by Kiara.”

 

Shreyansh Baid, founder, Shreyansh Innovations, said, “In keeping with the spirit of Mohey, we have yet again celebrated the views of a modern bride. Kiara Advani delivers a message of freedom and choice in a very simple way where she chooses to carry some unexpected things with her as she leaves for her marital home. But these seemingly meaningless things are what hold priceless memories for her. This film shows a modern Mohey bride who decides to carry the love and comfort of her maternal home in her new house.”