Lenskart has rolled out a campaign 'glasses badlo vibe badlo' (change your glasses, change your vibe), featuring filmaker Karan Johar and actor Kiara Advani, to highlight its eyewear frame offerings.
Conceptualised by Moonshot, the campaign consists of two films.
The first film depicts Johar and Advani in a Lenskart showroom. Johar hands Advani a pair of Lenskart glasses, instantly transforming her aura to match his own. It then goes on to show Advani embodying Johar's persona, playfully bidding 'toodles' and engaging showroom visitors with cheeky queries about their dating lives.
In the second film, Advani gives Johar a pair of Lenskart glasses. Johar wears them and gets the South Indian actor vibe, thus throwing pairs of glasses to all those in the store and also swiping his card for the purchase in an all out action sequence.
The campaign was rolled out on Youtube and Instagram on 17 January.
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