Mahindra Lifespaces breathes life into every corner of construction

Mahindra Lifespaces has rolled out a campaign 'crafting life' to showcase the thoughts the brand has when it creates spaces that nurture its customers' dreams and aspirations. 

Conceptualised by Organic by MSL, the film captures the core principles of the brand. It portrays its commitment to consumers when crafting a Mahindra Lifespaces project, from conception to completion. The film emphasises that Mahindra Lifespaces aims to go beyond ordinary structures, highlighting the significance of craftsmanship and artistic endeavours. It also highlighted its responsibility towards both present and future generations by implementing sustainable development practices.

Viral Oza, chief marketing officer, Mahindra Lifespace Developers, said, “The objective of the campaign is to reimagine the concept of a home by going beyond the conventional notions of construction. The campaign showcases our efforts to provide a holistic living experience by offering our customers spaces that are thoughtfully designed, environmentally conscious, and where careful craftsmanship is deeply rooted in every element. We believe that a home should be a haven where individuals can thrive, find inspiration, and create lasting memories. The campaign embodies this belief of ours and displays our initiative towards crafting and delivering such spaces to our customers. As a trusted real estate developer, we recognise the significant role that these spaces play in people's lives, and our customer-centric approach ensures that every aspect of our offering is designed to enhance their living experience. At Mahindra Lifespaces, our spaces serve as a strong foundation for individuals to build their future upon."

Tushar Bajaj, managing director, Organic by MSL, said, “Very rarely does one come across a brand that lives and breathes its promise as Mahindra does. From the very first day of our partnership with the Mahindra Lifespaces team, we have been in awe of their commitment to honing the craft, and their unwavering focus on customer centricity in both design and delivery. Commercial success and customer love are a clear reflection of this DNA. This exceptional craftsmanship is precisely what inspired us at Organic by MSL to come up with ‘Har Kone Me Karigari Hai’ (there is craftsmanship in every corner). Every part of the campaign has been designed to emulate the sublime intricacy of the ‘karigari’ (craftsmanship) itself. Vijay Raaz, also a master of his craft, was the perfect partner to voice the sentiment that we wanted to evoke through the writing. This film is meant to be an ode to the mastery, and to the maestros that create for us these wonderful homes worthy of becoming the centre of our worlds.”