Campaign India Team
Jun 05, 2017

MMGB: Hotstar brings inclusivity to the big game

Watch the film made by Enormous and Storytellers here

If you are still thinking about the India-Pakistan encounter, this could be the film to begin your Monday morning.

While cricket is on everybody's mind in this country, this film spares a thought for the emotions of people with disabilities. The one and a half minute film brings out the emotions of a crippled boy who aspires to play the game of cricket as a star batsman.

 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

21 hours ago

Aviva awards creative account to Saatchi & Saatchi

Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.

21 hours ago

Campari Group appoints global media agency

WPP Media was the incumbent on the account.

22 hours ago

The new currency of culture: Why brands are chasing ...

In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.

1 day ago

2026 is looking bright for commerce media: WPP Media

Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.