My11Circle, the fantasy sports platform from Games24x7, has launched a campaign titled ‘My11Circle pe team banao, har din SUV jeeto’ (make a team on My11Circle and win an SUV everyday) for the ICC T20 World Cup. Conceptualised by The Script Room, the film features brand ambassador Sourav Ganguly, who rewards the enthusiasm of Indian cricket fans by rewarding their skills and knowledge of the sport.
The campaign begins with a fan sitting on a high stool and playing on the My11Circle platform. Suddenly, he yells saying he’s won. The referee seated below shouts and asks him what he’s won. Then comes Ganguly, driving in an SUV, which the fan won. He tosses the keys to the shocked fan and tells viewers to make a team on My11Circle to win an SUV daily.
Saroj Panigrahi, senior VP, My11Circle, said, “As the fastest growing fantasy sports platform in India, My11Circle offers an entertaining space for cricket aficionados to test their skill and knowledge, and rejoice in the glory of their favorite teams. This campaign will not just bring cricket lovers across the country together but also build an integrated and extended game-playing experience for them. We are positive that this campaign will add to the excitement and fervor of the tournament and further help in strengthening our user base.”
The campaign is being rolled out on TV and digital.
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